Digital Marketing Consulting Services

Digital Marketing Consulting Services to provide Student Experience Surveys
- Vendor-provided Student Experience Survey (SES) platform that supports the administration, distribution, collection, analysis, and reporting of student feedback surveys across multiple academic terms. The solution must support efficient survey administration, faculty access to results, institutional reporting needs, and compliance with University data governance, privacy, accessibility, and security requirements.
- Survey Creation and Management
• Ability to create and administer multiple surveys during each academic period.
• Ability to configure and modify survey instruments over time while maintaining historical versions.
• Ability to utilize question libraries and survey templates.
• Ability to tailor surveys based on course, program, delivery modality, or other institutional attributes.
• Ability for instructors to add supplemental questions to surveys.
• Ability to archive prior survey versions while maintaining access to historical results.
• Ability to manage survey comment review and redaction workflows in accordance with University policy.
- Survey Distribution and Communications
• Automated survey distribution and scheduling.
• Automated reminder notifications and completion campaigns.
• Ability to send targeted communications to defined populations.
• Ability to create reusable communication templates.
• Ability to generate transactional communications based on user actions.
• Capability to support email authentication standards and maximize deliverability.
• Support for SMS communications and reminders.
- Survey Response Tracking and Completion Management
• Ability to monitor survey participation and completion rates.
• Ability to track completion status across multiple survey periods.
• Ability to support institutional business processes associated with survey completion.
• Ability to generate participation and completion dashboards by college, school, department, course, or other organizational unit
- Reporting, Analytics, and Dashboards
• Standard and ad hoc query and reporting capabilities.
• Custom report and dashboard creation.
• Ability to customize, save, and reuse queries and reports.
• Ability to export reports and analytical results in multiple formats.
• Ability to analyze survey trends over time.
• Ability to provide role-based access to reporting and analytics.
- User Management and Administration
• Role-based access management.
• Ability to create multiple user types, including survey administrators, instructors, departmental administrators, and reporting users.
• Ability to create and manage custom roles and permissions.
• Ability to provision, update, and deactivate users.
• Administrative tools that allow configuration and management without vendor intervention.
• Ability to audit administrative and user activities.