Communications and Public Engagement Support Services

Providing communications consultation, campaign planning, audience research, market analysis, outreach strategy, media planning, advertising placement, and evaluation services, working collaboratively with County staff without replacing County communications functions. Services will be provided on an as-needed basis, with task assignments varying year to year based on departmental priorities and available funding.
- Strategic Communications Consultations
a. Provide strategic communications consultation and recommendations to County leadership and CEI staff.
b. Provide recommendations and technical consultation regarding communications strategies for County staff review, modification, and approval.
c. Provide consultation regarding stakeholder communications, public engagement, and reputation management.
d. Assist with communications planning for complex or high-profile projects.
- Crisis and Issues Communications Consultation
a. Provide consultation related to emerging issues, incidents, public health events, and crisis communications.
b. Provide consultation and best-practice guidance to County staff responsible for communications strategy and message development.
c. Support communications preparedness and response activities.
d. Participate in planning meetings, exercises, and after-action evaluations as.
- Public Awareness Campaign Planning and Support
a. Assist CEI County staff with planning, implementation, and evaluation of public information, education, outreach, and behavior-change campaigns.
b. Conduct audience research and market analysis.
c. Identify target audiences and effective communications channels.
d. Provide subject matter expertise, research, benchmarking, and recommendations to assist County staff in developing campaign messaging and outreach strategies.
e. Support campaign implementation and performance evaluation.
- Community Engagement and Outreach Strategy
a. Provide consultation related to emerging issues, incidents, public health events, and crisis communications.
b. Provide consultation and best-practice guidance to County staff responsible for communications strategy and message development.
c. Support communications preparedness and response activities.
d. Participate in planning meetings, exercises, and after-action evaluations as requested.
- Advertising and Media Planning
a. Develop media plans and placement recommendations for County review and approval.
b. Identify communications channels most likely to reach priority audiences.
c. Purchase, place, and manage advertising across approved communications channels.
d. Coordinate advertising placements with mainstream, ethnic, multicultural, and community media outlets.
e. Monitor performance and provide reporting and recommendations.