Brand Standard

Branding, marketing or communications agency to assess, modernize and strengthen the district's brand system
- Branding appears across websites, mobile devices, social media, short-form video, presentations, printed materials, apparel, promotional products, school communications, advertising and
emerging AI-assisted design platforms.
- Services:
1. Establish a clear and cohesive districtwide visual identity system.
2. Modernize standards that were developed before many of today's primary communications platforms existed.
3. Reduce inconsistent interpretation of the WCPSS brand among employees, designers, vendors, schools and departments.
4. Create clear standards governing the relationship between the WCPSS master brand and departments, programs, initiatives and campaigns.
5. Establish when unique logos, marks, identities or campaign branding are appropriate and when they are not.
6. Reduce the proliferation of department, office, program and initiative logos through a clear and intentional brand architecture.
7. Create standards for promotional products, apparel, signage, event materials and other physical applications of the brand.
8. Establish contemporary standards for social media, digital content, motion graphics and video.
9. Develop standards for the responsible use of generative AI and AI-assisted design while preserving the integrity of the WCPSS brand.
10. Make it significantly easier for employees to create materials that are professional and on-brand without requiring professional design expertise.