The Vendor is required to provide consolidated transit advertising program that may include exterior and interior vehicle advertising; shelter, stop, station, transit-center, and transfer-center advertising; static, digital, audio, website, mobile-platform, and emerging advertising formats; teco line streetcar advertising and station domination campaigns; and temporary sponsorship or premium advertising opportunities approved by authority.
- Requirement:
• Grant of advertising rights and exclusivity
• Advertising inventory and fleet eligibility
• Advertising standards, review, approval, and removal
• Advertising category and fleet-placement limitations
• Business plan
• Sales plan
• Sponsorships and premium advertising opportunities
• Audits, records, and record retention.
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