Professional Advertising, Marketing and Public Relations Services

Professional Advertising, Marketing and Public Relations Services for Economic Development
· Annual & Long-Range Action lans: Create cohesive annual and long-range marketing action plans designed to systematically reach targeted business, site selection, and executive markets.
· Strategic Marketing & PR Mix Recommendations: Recommend the optimal mix of advertising, public relations, trade promotions, and collateral required to provide creative advertising concepts, consistent brand positioning, and B2B attraction strategies.
· Collateral Design & Production: Design and produce high-resolution print, broadcast/video, and digital marketing collateral materials for prospect presentations, trade shows, and industrial asset recruitment.
· Comprehensive Media Planning: Develop traditional and digital/online media plans targeted at key industry sectors, site selectors, and corporate real estate executives.
· Website Content & Interactivity Enhancements: Recommend and oversee EDO website content development to complement active marketing initiatives, improve user journey navigation, and enhance interactivity and functionality.
· Analytics, Tracking & Performance Reporting: Continuously monitor and report website traffic statistics and provide concrete performance metrics and return-on-investment (ROI) reporting for each marketing campaign.
· Transparent Project Estimates & Budgets: Present detailed cost estimates, scopes of work, and itemized budgets for all proposed individual projects and activations prior to execution.
· Social Media Management: Day-to-day social media channels will be handled directly in-house by County staff. This internal responsibility does not include social media assets, paid ad creative, or targeted campaigns related to specific initiatives and event pushes developed under this contract.