Integrated Marketing and Communications Services

Marketing and communications firm (“Consultant”) to develop and execute creative, results-oriented strategies that strengthen County's position as a leading center for business, technology, innovation, and talent.
- Marketing Strategy and Implementation: Develop and execute an integrated marketing strategy that advances FCEDA's business investment, talent, and market-positioning objectives.
The Consultant shall:
a) Work with FCEDA leadership to establish and refine annual priorities, target audiences, messages, and campaigns, drawing on existing research and brand assets.
b) Recommend and implement an effective mix of paid, earned, owned, and partnershipbased marketing activities tailored to priority audiences and markets.
c) Develop original creative concepts, campaigns, partnerships, and experiences that distinguish Fairfax County and generate meaningful engagement with businesses, talent, and other target audiences.
d) Produce compelling content and storytelling that highlight County's businesses, people, technologies, and competitive advantages.
e) Recommend adjustments throughout the contract period based on performance, emerging opportunities, and changing market conditions, subject to FCEDA approval.
- Communications and Media Relations: Develop and execute a communications and media relations strategy that reinforces FCEDA's marketing objectives and elevates Fairfax County's business and innovation profile.
The Consultant shall:
a) Pursue earned media coverage, thought leadership, and storytelling opportunities in relevant local, national, international, and industry-specific media.
b) Highlight Fairfax County businesses, entrepreneurs, talent, and institutions to demonstrate the County's strengths in established and emerging industries.
c) Coordinate communications with marketing activities to extend FCEDA's reach and strengthen engagement with priority audiences.
- Digital Marketing, Website Experience, and Emerging Technologies: Support the effectiveness and continued evolution of FCEDA's digital assets, including its primary business investment website and dedicated talent platform, Work in FFX NOVA.
The Consultant shall:
a) Assess how effectively FCEDA's digital platforms reach target audiences, communicate information, and encourage meaningful engagement and action.
b) Recommend prioritized improvements to website content, navigation, information architecture, search functionality, accessibility, and user experience.
c) Identify opportunities to make the talent platform more accessible, interactive, and responsive to different users (to include, but not limited to military and veterans, displaced federal workers, cleared-talent, higher education, K-12, etc.), improving connections to employment opportunities, employers, and regional workforce resources.
d) Incorporate current practices in search engine optimization (SEO), AI-influenced search and discovery, mobile usability, and digital content strategy.
e) Evaluate emerging technologies, including AI, for their potential to improve marketing effectiveness, audience engagement, and efficiency, consistent with FCEDA policies and appropriate human oversight.