Public Relations and Crisis Communication Consulting Services

Public Relations and Crisis Communication Consulting firm to provide strategic counsel and communications support, particularly during emerging issues, sensitive matters, and crises
A. Strategic Communications Counsel
• Provide senior-level strategic counsel on public relations, media relations, and communications matters.
• Advise BPUB leadership and the Communications and Marketing team on communications strategies, potential risks, and appropriate responses.
• Guide communications approaches for sensitive, high-profile or emerging issues.
• Assist with identifying potential communications challenges and developing appropriate response strategies.
B. Crisis Communications
• Provide on-call consultation and strategic guidance during communications issues or crisis situations.
• Assist with assessing emerging situations, identifying communications risks and developing appropriate response strategies.
• Guide media response, spokesperson preparation, timing, channels, and messaging.
• Assist in developing crisis communications plans, protocols, holding statements, talking points and other response materials.
• Participate in crisis communications calls or meetings, as requested.
• Provide post-crisis communications recommendations, including lessons learned and opportunities to improve future response.
C. Messaging and Communications Development
• Develop, draft, edit, and refine communications materials as requested by BPUB.
• Assist with key messages, talking points, FAQs, statements, announcements, media responses, executive remarks, and other communications materials.
• Review communications materials for clarity, accuracy, consistency, tone, and potential public or media interpretation.
• Provide recommendations for communicating complex, technical or sensitive information to general audiences.
D. Media Relations and Journalism Support
• Provide strategic guidance regarding media inquiries and responses.
• Assist with developing responses to local, regional and, when appropriate, national media inquiries.
• Guide media engagement strategies and opportunities.
• Assist with media outreach and coordination when requested by BPUB.
• Provide recommendations regarding appropriate spokespeople, messaging, and media approach for specific situations.
• Leverage professional journalism and media experience to anticipate potential questions, areas of concern, and media angles.
E. Media Training and Spokesperson Preparation
• Provide media training for BPUB executives, board members, subject matter experts, and other designated spokespeople.
• Conduct interview preparation for anticipated media interviews, including development of key messages, likely questions and recommended responses.
• Provide coaching on interview techniques, message delivery, difficult questions, and crisis communications.
• Conduct mock interviews or other practical exercises as appropriate.
F. Communications Material Review
• Review and provide recommendations on communications collateral and public-facing materials when requested.
• Identify potential reputational, media, or public-perception concerns in proposed communications.
• Recommend revisions to improve clarity, consistency, credibility, and effectiveness.