Media Services

Media Services to implements an advertising campaign to build brand awareness and promote its homebuyer programs.
- Statewide campaign typically runs from early March until the end of June and utilizes a variety of communications platforms, including but not limited to broadcast radio, social media, streaming radio, podcasts, and connected TV.
- Services to include:
a. Develop and execute a comprehensive, statewide advertising strategy to promote the Agency’s homebuyer programs.
o The strategy will reflect the Agency’s priorities, optimize Agency resources, and reflect changes in consumer behavior.
b. The strategy will identify key audiences and develop appropriate strategies for reaching each audience.
c. Use data and market insights to target key audiences for a fully integrated, multi-channel advertising strategy.
d. Include targeted media placements, including but not limited to connected TV, podcasts, online advertising, and broadcast and streaming radio, which will drive consumers to the Agency’s website myohiohome.org.
e. Align the advertising content to reflect current trends and the media channel (social media advertising, podcasts, radio, and print) to provide greater Agency awareness.
f. Maximize the impact of the Agency’s advertising budget by implementing efficient, high-return strategies on channels statewide.
g. Provide performance analysis and evaluation of the advertising investments and strategy to better inform the Agency’s future advertising investments and outreach activities.