Business Development Marketing Communications Services

Comprehensive Business Development Marketing Communication Services for Exposition Park.
- Primary objectives of this engagement are to:
1. Develop and implement an integrated business development and marketing strategy.
2. Identify, pursue, negotiate, and secure revenue-generating partnerships.
3. Deliver measurable revenue outcomes.
4. Strengthen Exposition Park’s competitive market positioning and visibility awareness.
5. Develop an updated branding strategy and guidelines.
6. Optimize sponsorship, naming rights, and commercial asset valuation.
7. Foster internal and external stakeholder alignment to accelerate revenue and funding opportunities.
8. Establish scalable systems for pipeline management and partner stewardship.
9. Execute approved initiatives to deliver tangible revenue outcomes.
10. Develop and implement communications strategies including content creation, speech writing, event planning and execution, and other communications services as needed.
11. Ensure approved initiatives are operationalized.
12. Exposition Park approval shall be required for major strategic directions and final agreements; however, once approved, the Consultant shall be responsible for driving implementation forward.
13. Advisory-only services are insufficient to meet the objectives of this engagement
- Public Relations
o Facilitate drafting & distribution of all press releases, media announcements, etc.;
o Coordinate media attendance and management at events;
o Coordinate with media on all matters related to Exposition Park, special programming and other topics as needed;
o Develop and act on all publicity opportunities such as community events, holidays, editorial calendars, etc.;
o Track and monitor all media coverage of the brand and related topics;
o Provide weekly/monthly reports capturing all Park related activities/mentions;
o Potentially implement social media for specific campaigns or for specific events;
o Develop Media Ad buy strategy and implement for execution within the first quarter and through the first year of contract award;
o Speech Writing as needed for special events, press conference, speaking engagements, etc.
o Plan and execute special public outreach and media relations events.
- Message Campaign Strategy
o Develop key messaging for Exposition Park to position well with press, publications, conference, and other key sectors to further visibility and marketability of the Park
o Provide strategy, guidance and implement pitching – personally contacting editors & reporters for coverage based on their editorial calendars or a specific event/topic;
o Facilitate meeting with editorial boards or publishing editorial features in relevant publications, event attendance/coverage;
o Draft 30 second PSAs and distribute to area radio stations and secure runs;
o Coordinate with publications for potential free ads/remnant space;
o Serve as the media liaison and maintain all relevant information organized.
- Brand Management
o Review Exposition Parks current branding and provide recommendations to enhance branding;
o Establish updated branding for Exposition Park;
o Develop strategies to support Exposition Park’s brand campaign;
o Develop both content and copy content for the web (internal and external websites);
o Develop social media marketing strategy to support brand awareness, increase visibility and engagement with diverse stakeholders that attend and would secure the Park as an event space;
o Handle the social media presence of the brand and respond to public reviews on social media websites;
o Develop crisis public relations strategies;
o Other communications services as needed.