Marketing, Advertising and Media Services

Marketing and Campaign Planning: Develop advertising strategies to promote RCC programs, student enrollment, workforce development, events, and community awareness.
• Media Buying and Placement: Plan, purchase, and coordinate advertising through television, radio, print, billboards, digital platforms, and other appropriate media outlets.
• Digital and Social Media Advertising: Develop and manage advertising campaigns using social media, search engines, websites, and other digital platforms.
• Creative and Production Services: Provide graphic design, copywriting, photography, video, audio, commercial production, and other advertising materials as needed.
• Campaign Management and Reporting: Coordinate advertising activities, monitor campaign performance, and provide reports on advertising expenditures and results.
• All advertising plans, creative materials, media placements, and associated costs shall be submitted to RCC for approval before implementation. The Vendor shall separately identify actual media costs and any agency fees, commissions, or additional charges.
• All advertising materials shall comply with RCC branding requirements and applicable accessibility standards.
• Services shall be provided on an as-needed basis.