Marketing Services

Marketing and creative agency to develop and execute a comprehensive recruitment branding campaign designed to increase awareness, strengthen OHP’s employer brand, and attract highly qualified
applicants to become State Troopers; The campaign should resonate with prospective applicants while highlighting the opportunities, challenges, and rewards of a career as an Oklahoma State Trooper.
- Mandatory Requirements
Category I: Develop a recruitment-focused website that effectively communicates career opportunities, applicant qualifications, hiring processes, benefits, and agency culture while driving applicants into the recruiting pipeline.
Category III: Plan and produce professional photography and cinematic-quality video featuring OHP personnel, training, equipment, and day-to-day operations.
Category III: Produce digital assets for use across web, social media, print, broadcast, and other marketing channels.
Category IV: Conduct brand discovery and research to develop a strategic recruitment brand and messaging platform.
Category IV: Create a comprehensive brand identity, including messaging, visual style, and creative direction.
Category V: Develop and execute an integrated marketing campaign that includes:
• organic social media content and strategy,
• paid digital advertising across appropriate platforms,
• search engine marketing and display advertising, video advertising, targeted audience segmentation and media planning,
• campaign analytics and performance reporting.
Category VI: Provide ongoing creative support, organization, and recommendations throughout the campaign to maximize recruitment outcomes and confer full ownership of all produced materials to OHP to include transfer of ownership of a fully operational website. Vendor to annotate if transfer of ownership is possible.