Communications and Community Engagement Services

Communications and public engagement consultants to support communications regarding the proposed construction of a new Weston Middle School.
- Communications Strategy
• Review existing project materials, including facilities studies, educational specifications, cost estimates, presentations, and public communications. • Develop a comprehensive communications and community engagement plan, including key messages, target audiences, communication methods, anticipated milestones, and a proposed schedule.
• Identify information gaps and recommend ways to improve public understanding of the project
- Public Information and Communications
• Develop clear, accessible materials explaining the project, alternatives considered, the rationale for the Board’s decision, and relevant educational and facilities needs.
• Assist in communicating project costs, financing assumptions, potential state reimbursement, and estimated taxpayer impacts in coordination with Board personnel and other appropriate professionals.
• Prepare fact sheets, frequently asked questions, presentations, newsletters, website content, and other informational materials as needed.
• Recommend effective use of existing Board communication channels and maintain consistency across public-facing materials.
- Community Engagement and External Representation
• Represent the project at designated public meetings, community forums, and informational sessions.
• Serve as a point of contact for project-related public inquiries and coordinate responses with Board administration and appropriate subject-matter experts.
• Facilitate public discussions and provide residents with opportunities to ask questions and obtain accurate information.
• Track recurring questions, concerns, and feedback and recommend appropriate follow-up communications.