The Vendor is required to provide a comprehensive social media management platform will streamline our social media strategy across various platforms, enabling effective campaign planning, scheduling, and performance tracking.
- The chosen solution should enhance collaboration, provide secure access, and offer robust analytical tools to measure campaign effectiveness.
-  Social Media Integration:
• The platform must integrate seamlessly with:
a. Twitter
b. Instagram
c. Facebook
d. YouTube
e. Next door
- Planning and Scheduling
• Content Calendar: Provide an intuitive, visual content calendar for planning and scheduling posts.
• Automation: Allow posts to be scheduled for publishing across multiple platforms at specific times, to include an option for optimal times of publishing.
• YouTube Scheduling: Support video scheduling with the ability to add videos to playlists.
• Drafts and Approvals: Support content drafts and approval workflows before publishing.
• Crisis Management: Provide a "stop all scheduled posts" function to immediately pause or cancel all planned content across linked accounts during a crisis. - Content Management Tools:
• Alt Text for Images: Include the ability to add alt text for images to improve accessibility.
• Video Captioning: Allow the upload and integration of SRT files for video captions.
• Image Editing: Provide tools to adjust, crop, or optimize uploaded images directly within the platform.
- Notifications and Alerts
• Real-Time Notifications: Enable notifications for messages, comments, and other interactions across all linked accounts.
• Notification Types:
1. Sound alerts on browser interfaces.
2. Email notifications for specific actions.
3. Push notifications via mobile devices.
• Customizability: Allow notifications to be easily activated, modified, or turned off for specific users or actions.
- Metrics and Campaign Tracking
• Analytics Dashboard: Display key performance indicators (KPIs) such as engagement, reach, impressions, clicks, and audience growth.
• Campaign Performance: Allow tracking and comparison of specific campaigns across platforms.
• Competitor Analysis:
1. Compare analytics for identified “competitor” accounts.
2. Provide insights into competitors' top-performing posts.
• Custom Reports: Enable exporting of customized reports for stakeholder review. - Engagement Tools
• Respond to Comments and Messages: Allow users to monitor and respond to comments, direct messages, and private messages across all linked platforms within the platform interface. - User Access and Permissions
• Individual Logins: Provide unique login credentials for team members.
• Permission Levels: Allow role-based permissions to limit access to specific features or accounts based on user responsibilities.
- Additional Features
• Mobile Access: Offer a mobile-friendly application for on-the-go management.
• Customer Support: Provide responsive customer support, including live chat, email, and phone options.
• Scalability: Accommodate potential expansion to new social platforms or additional accounts.