The Vendor is required to provide identify new markets and marketing strategies for expanding the administration programs.
- The division of online and continuing education marketing team to:
• Develop and deliver an annual strategic marketing plan.
• Conceptualize, create and publish digital content across multiple platforms.
• Conduct performance reviews of digital and social media platforms after each marketing campaign.
• Apply project management best practices to establish timelines and assessments for campaigns in coordination with administration staff.
• Work collaboratively with the agency department services to identify experiential learning opportunities for students, i.e., internships
- Ability to conduct performance reviews of digital and social media platforms after each marking campaign and provide examples of your organization’s reporting and analytics deliverables.
- Customer relationship management (CRM) system and how to track leads and provide analysis of marketing campaigns, thereby ensuring alignment with the administration program’s annual strategic marketing plan.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: April 24, 2025