The Vendor is required to provide a strategic partner to define its brand identity and develop a new website that effectively communicates its mission, values, and impact.
- The website will serve as a dynamic, user-centric platform that enhances engagement with prospective students, faculty, alumni, donors, and other stakeholders.
- A critical component of this initiative is the development of a cutting-edge, responsive, and user-friendly website that embodies the School’s mission and enhances the digital experience for all users.
- incorporating interactive elements such as data visualization tools, video storytelling, and integrated social media, the new digital platform will foster deeper connections with prospective and current students, faculty, alumni, policymakers, and the broader community.
- Each phase is designed to build upon the previous one, beginning with in-depth research and brand definition before moving into website strategy, design, development, and deployment.
- Phase 1: Discovery and Brand Definition
• Conduct stakeholder workshops (faculty, students, alumni, and partners)
• Perform market research and competitive analysis
• Develop a brand positioning statement, messaging framework, and tagline
• Deliverables: Brand identity strategy, messaging framework, and narrative deck
- Phase 2: Website Strategy and Information Architecture
• Audit current web content and structure
• Develop user personas and journey mapping for each key audience segment
• Create a website blueprint, including site navigation and content strategy
• Define visual design direction and technical specifications
• Deliverables: Sitemap, wireframes, content strategy, and visual mood boards
- Phase 3: Website Development and Design
• Build a responsive, accessible, and SEO-optimized website
• Integrate interactive features for storytelling and engagement
• Implement content management system (CMS) capabilities for easy updates
• Ensure full ADA compliance and mobile-first design
• Deliverables: Beta website, content templates, and CMS training
- Phase 4: Testing, Launch, and Maintenance
• Conduct user testing and quality assurance
• Implement security protocols and performance optimization
• Provide training for internal stakeholders on content updates and site maintenance
• Offer ongoing support and iterative improvements post-launch
• Deliverables: Live website, analytics dashboard, and documentation
- The budget should account for both fixed and variable costs, ensuring clarity in pricing for services such as UX/UI design, SEO optimization, CMS integration, accessibility compliance, and interactive elements.
- Questions/Inquires Deadline: April 14, 2025