The vendor is required to provide medicine advancement communications is looking for a digital advertising and web development contractor to implement PPC advertising campaigns and execute ad hoc web development projects for the fy26 fiscal year and beyond.
- Digital advertising
1. Search ads (google)
• Providing monthly progress reports and dashboard of results
• Setting keyword and bidding strategies, including identifying negative keywords
• Reviewing and optimizing ad copy
• Implementing campaigns, monitoring KPIs and making adjustments as needed
• Providing insights into best practices
 2. Social media ads (meta and LinkedIn)
• Providing monthly progress reports and/or dashboard of results
• Reviewing and optimizing ad copy
• Researching and guiding audience targeting strategies
• Implementing campaigns, monitoring KPIs and making adjustments as needed
• Providing insights into best practices
 3. Social media ad graphics (meta and LinkedIn)
• Creating brand-aligned ad graphics (images, videos, carousels, etc.) for 12+ multi-platform campaigns
• A/B testing graphics
• Providing insights into best practices
- Ad hoc web development (WordPress)
• Advising on best practices, especially relating to UX, UI, accessibility, GDPR and SEO
• Responding to and completing web development requests in a timely manner            
• Implementing site-wide and page-specific updates as needed for two website properties — website
- Functional, technical, and performance requirements
1. Digital advertising:
• Google search
• Meta (Facebook and LinkedIn)
• LinkedIn
2. Web development:
• WordPress
3. Design:
• Adobe suite, Canva or similar.
- Contract Period/Term: 12 Month
- Questions/Inquires Deadline: March 21, 2025