The vendor is required to provide services for list management, list brokerage, and data processing requirements.
- Provide all required safety equipment and instruct personnel to observe all safety policies, rules, and requirements at all times.
- Provide a primary point of contact.
- Conduct driver license checks annually on vendor staff that drive to and from agency work locations to verify compliance.
- Provide all labor, materials, and equipment necessary to meet the requirements of the specified services throughout the term of the contract.
- Provide research to the manager that includes, but is not limited to: public, private, and the vendor's own internal records of available mailing lists, commercially available data cards, min, SRDS direct marketing edition, SRDS bulletin, online search engines, trade publications such as direct mail, DM news, direct, circulation management, and target marketing, or other sources that might become available.
- Direct marketing services and technologies, including but not limited to:
• Direct list rentals, co-op databases, and other direct marketing data providers, Data cards listing each list’s description or profile, available selects, list source, maintenance, base list cost and selection fees, and total counts available.
- Provide ideas and recommendations, on request, for the evolution and optimization of specific list usage, the mix of 'traditional’ lists vs. data providers, the allocation of proven performers vs. test lists, and the use of multis, etc. to the end goals of keeping our list usage costs as efficient and effective as possible.
- Computer List Services:
• The annual merge/purge input quantity must be approximately 1,000,000 - 2,000,000 names each fiscal year across 8 - 12 separate mail drops.
• Most of these names will come from list brokerage; on occasion, a small quantity of names may be taken from agency records.
• The targeted net quantity must be specified for each drop.
• The merge/purge must be run upon request of the Manager to identify and remove exact and potential duplicates within and between prospects or other lists and the master suppression file provided by the Manager.
• Duplication detection methods must be state of the art and must identify exact and potential duplicates.
• Duplicate samples must be provided after each merge/purge, and parameters for duplicate detection may be increased or decreased at the Manager's request.
• Duplicate identification should be at minimum 95 percent accurate.
• Hygiene must include detection and removal of undeliverable names.
- Contract Period/Term: 1 year
- Non-Mandatory Pre-Response Conference Date: February 18, 2025
- Questions/Inquires Deadline: February 21, 2025