The Vendor is required to provide professional public relations services to design and execute a comprehensive awareness campaign for the state.
- Help job seekers find meaningful employment through career counseling, training programs, and job placement services while assisting employers in finding and retaining skilled workers.
- Public relations and media campaign aims to address the current challenges of low visibility and underutilization of job center by implementing a strategic, multi-channel approach that effectively communicates their value to job seekers, employers, and community stakeholders.
- Assess Public Awareness:
 • Conduct surveys or focus groups to evaluate the current level of public knowledge about center, including awareness of their services and accessibility.
- Develop and Implement an Awareness Campaign:
 • Design a comprehensive media plan that includes traditional media (e.g., radio, TV, print) and digital platforms (e.g., social media, websites) to target diverse demographics across Hawai`i.
 • Create culturally relevant and inclusive messaging that resonates with local communities.
- Increase center Engagement:
• Promote the availability and benefits of center services to job seekers, employers, and community organizations to increase participation and service utilization.
- Measure Impact:
 • Conduct a follow-up survey or analysis to measure changes in public awareness and usage of center services post-campaign.
 • Provide insights on the effectiveness of the campaign and recommendations for future efforts.
- Support Long-Term Sustainability:
 • Equip agency and center staff with tools and strategies to maintain heightened public awareness and engagement beyond the contract period.
- Conduct Initial Survey:
oDesign and administer a survey to determine public awareness of AJCs, what people know about the centers, and whether they utilize their services.
oAnalyze data to establish baseline metrics for campaign planning purposes..
- Develop a Strategic Media Campaign:
oCreate a comprehensive PR and media plan that leverages traditional media, social media, and community outreach to effectively reach diverse audiences.
oRecommend channels and methods to reach target populations, ensuring culturally appropriate and inclusive messaging.
oProduce and disseminate media content, including advertisements, videos, social media posts, and informational materials.
- Execute the Media Campaign:
oImplement the approved PR and media plan across identified channels.
oMonitor engagement and public feedback throughout the campaign.
- Conduct Follow-Up Survey:
oAdminister a follow-up survey post-campaign to measure changes in public awareness and usage of job center services.
oCompare results to baseline metrics to assess campaign effectiveness.
- Progress Reporting:
oProvide regular updates on the progress of the campaign, including milestones achieved and adjustments made to strategies.
oSubmit a final report summarizing campaign results, survey findings, and recommendations for sustained awareness efforts.