The Vendor is required to provide a social marketing behavior change campaign in five cities and unincorporated county.
- Services include:
• Reviewing the existing social marketing plan and dumpster outreach toolkit and proposing minor updates and revisions as needed for regional pilot implementation.
• Developing an evaluation plan for the campaign and pilot.
• piloting the social marketing campaign strategies with a limited number of commercial businesses (30-50) across the participating jurisdictions throughout county in 2025.
• Refining strategies based on pilot findings.
• Implementing the campaign broadly (approximately 400-500 businesses) in 2026 and 2027 based on approved recommendations from the pilot campaign including conducting in-person business outreach and distributing toolkit resources in-person.
• Collecting and analyzing evaluation data from the pilot and full implementation phases.
• Providing technical assistance to jurisdictions as needed.
- The final deliverables will include:
• Updates to existing social marketing plan, including evaluation plan and pilot plan.
• Marketing materials will include appropriate branding for this region and may include any proposed modification(s) from the consultant to the existing materials to make the program more successful.
• Summary report of pilot implementation.
• Final campaign evaluation report and data summaries.
• Campaign toolkit with locally adapted materials.
• Outreach and contact tracking documentation.
• Recommendations for future implementation.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: May 27, 2025