Behavior Change and Social Marketing Campaign Services

The vendor is required to provide behavior change and social marketing to develop campaigns for:
•    Waste: this may include, but is not limited to:
o    Waste diversion
o    Increased food waste diversion
o    Increased recycling
o    Improved sorting of recycling and food waste
o    Waste reduction
o    Circular economy (e.g., share and repair)
•    Water: this may include, but is not limited to:
o    Residential indoor and outdoor water conservation
o    Commercial water use
•    Energy efficiency and renewable energy: this may include, but is not limited to:
o    Transportation – electric vehicles, cycling, public transit
o    At home energy efficiency upgrades – retrofits and renewables
- Creative marketing firm or agency with expertise in behavior change and social marketing to lead the development of a 3–5-year campaign designed to reduce waste, water, and energy consumption in the community.
- Requirement
•    Conduct an analysis of existing environment and climate change strategies and initiatives within the community.
•    Conduct a jurisdictional scan of effective climate related behavior change or social marketing campaigns, identifying what worked and what could be improved upon.
•    Prioritize the specific waste, water, energy, and other related behavior that can most effectively be targeted with a behavior change and social marketing campaign.
•    Review existing data and conduct additional audience research as necessary (e.g., demographic, surveys, focus groups, interviews).
•    Identify key target audiences for each behavior.
•    Identify key behavioral barriers and motivators among target audiences.
•    Develop an evidence-based campaign strategy for each priority behavior (including, but not limited to target audiences, tactics, communication and outreach channels, visual identify, key messages, collateral, etc.)
o    Include measurable goals, performance indicators, and an evaluation framework.
o    Provide a phased implementation plan, including short-term (1 year), medium-term (3 years), and long-term (5 years) activities.
o    Recommend resourcing (internal and external), timelines, and estimated budgets for implementation.
•    Develop the campaign materials (including, but not limited to, graphic design for all visuals, messaging content for different tactics, etc.). 
•    All materials produced as part of this project will be the towns to own and update as necessary over the years.
•    Engagement with the town’s communications advisor, supervisor of environment and sustainability, climate action coordinator, water resource engineer, solid waste services supervisor and individuals providing social services within the community.
•    Engagement, where needed, with community partners and interest holders.
•    Meetings with town of town administration for review, edits, clarification.
•    Final report and materials submitted to the town in q2/q3 of 2026.
•    Presentation to council and administration if required.
- The total budget allocated for this project is $67,000.

- Questions/Inquires Deadline: September 15, 2025