Enterprise Social Media Management Tool

The Vendor is required to provide for a comprehensive social media management software solution to be implemented across all departments and units, with future expansion to include System Institutions.
- The solution must enable cohesive content publishing, enterprise analytics, monitoring, benchmarking and brand safety. 
- The platform must be user-friendly, scalable and compatible with existing university authentication and workflow processes.
- Social media account management & access control:
•    Support role-based permissions and tiered access levels (e.g., admin, unit admin, contributor, reviewer, viewer, read only, etc.).
•    Allow designated university administrators to assign, modify and revoke access to connected social accounts without requiring shared platform credentials.
•    Support 24/7 access to all connected social media accounts for authorized platform users.
•    Support an initial deployment for 50 active users with the ability to scale to 100+ users over time without product reconfiguration.
•    Provide central oversight of all connected brand and sub-brand accounts by university administrators.
•    Support approval workflows allowing designated users to approve or deny content prior to publishing.
•    Provide intra-platform communication tools (e.g., commenting, tagging, task assignment) to coordinate content reviews and audience engagement.
•    Enable university to centrally retain ownership of social accounts to prevent access loss during personnel turnover.
- Content creation, publishing & scheduling
•    Provide multi-platform content creation, scheduling, and publishing capabilities for all connected accounts.
•    Provide functionality that assists users in knowing optimal post times based on audience activity.
•    Provide a calendar tool that displays scheduled content for all university accounts to users with appropriate permissions.
•    Support direct integration with Canva to enable university users to design creative assets and seamlessly transfer them into the platform’s publishing workflow for scheduling and deployment.
•    Allow content drafts and scheduled posts to be edited by other users based on permission levels.
•    Support coordinated publishing across multiple platforms and accounts via a single workflow.
•    Include a platform-wide “pause all scheduled content” capability accessible only to university administrators for crisis and emergency communication scenarios.
•    Native link-shortening and UTM parameter capabilities compatible with web analytics platforms such as google analytics.
•    Support built-in asset management including storage, tagging, search, and version control for media files.
•    Provide built-in AI-assisted caption or content generation (vendor must disclose capabilities).
•    Support publishing to, at minimum:
•    Facebook Pages
o    Instagram (Feed, Reels, Stories publishing preferred)
o    X (formerly Twitter)
o    LinkedIn Profiles and Pages
o    TikTok
o    YouTube
o    Threads
o    BlueSky
o    Support the addition of emerging social media platforms without requiring replacement of the system or separate licensing; vendor must describe process, timelines and update cadence.
- Social Monitoring, Listening & Real-Time Benchmarking
•    Support real-time monitoring of keywords, phrases and topics relevant at both university and unit levels.
•    Support geolocation filtering to monitor relevant geographic areas.
•    Support the ability to edit drafted posts by individual platform seamlessly withing the publishing tool.
•    Allow admins to configure alert thresholds for volume spikes, sentiment shifts, keyword/term emergence, or competitor activity. Alerts must be delivered in real-time or near-real-time via email and/or within-platform notifications.
•    Provide social listening capabilities that surface trends, sentiment, conversation themes, crisis signals and competitive insights.
•    Provide access to historical performance data for owned social media accounts and listening datasets for competitive or keyword-based monitoring. Historical data must be accessible within the platform for reporting, benchmarking and research purposes, with the ability to compare performance across custom time ranges and year-over-year periods.
•    Support aggregation of inbound comments, messages, and mentions across supported platforms into a centralized moderation interface.
- Analytics, reporting & data export
•    Provide unlimited owned content performance reports for each university user with analytics generated for each connected social media account.
•    Support comparison reporting across accounts and date ranges.
•    Allow users to edit, customize and download all reports including adjusting filters, accounts, time windows and metrics.
•    Support export in multiple formats (minimum: pdf, csv, etc.).
•    Allow export of raw analytics for additional processing in external tools.
•    Provide reporting on audience demographics, content performance, engagement metrics, and platform-specific KPIS
•    Provide automated scheduled reporting to email distribution lists.
•    Support long-term data retention for historical performance analyses; vendor must disclose retention policies and limitations.
•    The system should provide the ability to generate secure, shareable, live-report links that allow non-platform users (e.g., campus leadership, unit communications staff, and other stakeholders) to view interactive charts and performance dashboards without requiring a platform login or license. Live-link reporting must support real-time or near-real-time data refreshes and must allow the report owner to revoke access at any time.
•    Support paid campaign reporting and analytics.