Regional Bike Encouragement Campaign Platform

The Vendor is required to provide biking encouragement, marketing, event coordination and event management services to support our regional bike encouragement campaign.
- A fully cloud-based digital platform as a service (PAAS) that, at a minimum, meets the following requirements:
• Registers, encourages, and engages participants to begin riding or to increase riding frequency.
• Uses behavioral science techniques and strategies to increase biking transportation mode shift.
• Provides access to council approved bike safety education and resources.
• Hosts biking challenges and campaigns with leaderboards for individuals and organizations.
• Collects and analyses rider and trip data coordinated with our regional trip planning platform.
• Collects demographic data, to include but not limited to gender, age, and ethnicity.
• Collects transportation behavioral insights: evaluate barriers to and benefits of biking; future riding behavior.
• Provides a self-service option to pull custom reports on all data collected including registrants, activity within the platform, trips taken.
• Allows for badges and rewards and communicates by notifications and emails with registered participants.
• Allows for challenges based on miles and trips taken.
• Provides route comfort ratings and heat maps made by aggregated, public activities and participant usage patterns.
• Allows for participants to compete on workforce/organization teams and as individuals.
• Leaderboard shows top employers, top individuals, and top teams.
• Provides connections with strava, map my ride, and if possible, an application programming interface (API).
• Application must follow applicable guidelines and best practices listed on:
○ Open web application security project (OWASP) cheat sheet series
○ OWASP foundation securing web application technologies (SWAT) checklist | sans institute - Campaign planning
• Support an annual series of at least two public education, awareness, and marketing campaigns, based on behavioral science, aimed at increasing cycling for transportation purposes.
• Develop a work plan for the campaign series incorporating the recommended campaigns and campaign strategies, and incorporate council bike safety program with the proposed platform.
• Provide a recommended timeline and staffing plan, goals and objectives, and additional recommendations to be implemented by council.
• Identify specific key performance indicators (KPI) to gauge success in meeting goals and objectives.
• Conduct post campaign evaluation of the performance indicators. - Community outreach
• Coordinate with local bike stakeholders, area businesses, and community members, while representing themselves as a part of the commute solutions program to increase engagement and participation in, and education about the campaign.
• Act as an agent/representative of council, commute solutions, and/or any of council programs.
• Must exercise the highest duty of care to the participants/clients/customers of the commute solutions program.
• Augment commute solutions staff by providing event and phone outreach support to increase participation in high opportunity areas.
• Engage with local business communities to encourage their support and encouragement of bicycle commuting.
• Distribute promotional materials digitally and physically to relevant groups, channels, and events.
• Engage with local community groups, influencers, and the media.
• Record activity in council preferred customer relationship management (CRM) platform or other approved database agreed upon by council (including organization, organization type, contacts, contact type, meeting, calls, and event dates, descriptions and status information and results from activity – i.e., new registrants, etc.).
- Promotional content development
• Develop marketing and promotional content for both print and digital channels that:
○ Use behavioral science and nudge theory to move people along the path to using bicycles for transportation.
○ Enable teams and workplace champions/leaders to engage worksites/co-workers and grow participation.
○ Deliver examples of activation strategies and guides for public partners and advocates.
• Provide guidance, based on best practices, to council staff regarding the distribution of media materials.
• Council staff will provide input regarding the design of materials and manage the distribution of materials including press releases, emails, and social media.
- Contract Period/Term: 1 year
- Pre-Proposal Conference Date (Non-Mandatory) Date: June 2, 2025
- Questions/Inquires Deadline: June 04, 2025