Digital Optimization and Governance Platform

The vendor is required to provide digital optimization and governance platform to support its multi-site web presence, which includes thousands of pages across various domains.
1. Quality assurance (QA) tools
•    Automated website scanning (broken links, missing assets, performance issues)
•    Spell-checking and grammar validation
•    Code validation (html, CSS, JavaScript)
•    UX testing (CTAs, layouts)
•    Multivariate testing
•    Heatmaps and session recording
•    QA workflow integration with CMS
2. Accessibility testing
•    WCAG 2.1 compliance scanning
•    Aria validation and keyboard navigation
•    Screen reader compatibility
•    Color contrast analysis
•    PDF and video accessibility (captions, transcripts)
3. SEO optimization
•    On-page SEO audits (meta tags, headings, alt text, keyword usage)
•    Site speed and performance analysis
•    Structured data and schema validation
•    Backlink and redirect analysis
•    Keyword tracking and content recommendations
•    XML sitemap generation
4. Analytics and reporting
•    Customizable dashboards and reports
•    Integration with google analytics, adobe analytics, and other tools
•    Historical data tracking and trend analysis
•    Predictive analytics and AI-driven insights
•    Export options (pdf, csv)
5. Technical requirements
•    Cloud-based deployment with high availability
•    Restful API access for integrations
•    Multi-user collaboration support
•    Mobile-responsive interface
•    CMS compatibility (especially Drupal and cascade)
6. Security and compliance
•    Data encryption (aes-256 in transit and at rest)
•    GDPR, CCPA compliance
•    SSO, OAUTH, 2fa authentication
•    Role-based access control (RBAC)
•    Audit logs and sensitive content scanning
7. Integration and compatibility
•    CMS integration (Drupal, cascade)
•    Browser extensions for in-browser testing
•    Webhooks and API support
•    Compatibility with analytics platforms and CDPs
•    Personalization and a/b testing capabilities
8. Support and maintenance
•    24/7 or tiered customer support
•    SLA and uptime guarantee
•    Regular updates and feature enhancements
•    Training resources (webinars, certifications)
•    Knowledge base and documentation
9. optional features
•    AI-powered digital governance
•    mobile app analytics
•    Keyword research tools
•    Brand and email governance
•    User consent management
•    Chrome extensions for QA
•    Fast-track html snippet fixes.

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: July 16, 2025