Lead Generation Solution

The Vendor is required to provide of supplying and implementing a Lead Generation and Management Tool that,
•    Supports both international and domestic recruitment activities and management
•    Supports automated marketing campaigns that are supported through a variety of channels, and incorporates behaviour-based triggers
•    Demonstrates the value of the marketing campaigns through analytics and offers trend analysis through simplistic reporting mechanisms
•    Provides events management (for recruitment related events only) to support planning, details, promotion and post reporting analytics
•    Supports recruiter organization and enablement such as designation of territories, assignments and tasks
- Lead Management Capabilities
•    The solution offers the ability to optimize the identification, prioritization, and nurturing of prospective students from both international and domestic geographies.
•    The solution enables data driven decision-making across the higher education recruitment lifecycle.
•    Solution provides a cost based analytic related to the recruitment efforts for a prospective student.
•    Explain lead assignment and reassignment to individual recruiters (including territory, program, etc.
- Recruiter Management
•    The ability for recruiters to log notes, track interactions, and maintain a history of engagement with each lead
•    The ability to conduct task and activity tracking, such as follow -ups, call reminders, and meeting scheduling.
•    Lead list management from a recruiter’s perspective —not just for bulk communications, but for prioritization, segmentation, and pipeline management
•    Visibility into lead status, stage progression.
- This ensures the College retains control over the form experience, avoids third -party limitations and provides users with a smooth, uninterrupted experience on your website