Graduate Student Marketing and Recruitment Solution

The Vendor is required to provide graduate student marketing and recruitment solution for include:
- Market research and viability:
• Market viability and trends analysis
• Competitive landscape analysis
• Employer and workforce demand
• Curriculum benchmarking
- Creative services:
• Responsive microsite development
• Mobile and desktop RFI landing page creation
• A/b and split URL testing
• Display media design
• Brochure design
• Html email design
- Marketing strategy:
• Prospect nurturing strategy
• Search engine marketing strategy
• Search engine optimization (SEO)
• Content creation
• Pay-per-click management
• Social media advertising and management
• Campaign optimization
• Niche media placements
• Email remarketing
• Chat functionality
- Media, marketing buying and conversion optimization:
1. Paid media strategy and campaign planning
• Develop the integrated paid media strategy and recommended channel mix aligned to enrollment goals for each graduate program.
• Define audience segmentation, targeting, and creative direction for paid placements as part of the overall integrated campaign plan.
2. Third-party media budget
• Recommend the total third-party media budget required to support the scope of services across the graduate programs listed in the pricing sheet.
• The amount priced under item 3 shall reflect only net spend paid directly to third party media companies (e.g., meta/Facebook, Instagram, LinkedIn, google, programmatic networks) with no agency markups, fees, commissions, or rebates retained by the vendor.
• All third-party media expenditures must receive prior approval from the college before commitment.
3. Media management fee
• Coordinate and manage approved third-party media placements across paid channels.
• Manage and optimize paid media campaigns on an ongoing basis.
• Conduct conversion optimization activities, including audience, messaging, landing page, and campaign performance testing.
• Analyze and report on paid media performance.
- Search engine optimization (SEO):
• Program webpage audit
• SEO SWOT analysis
• SEO content production, testing, and recommendations
• SEO article creation
• Continued performance analysis
• Site linking recommendation
- Enrollment services:
• Screening and hiring advisors
• Programmatic and institutional training
• White-labeled outreach
• Inquiry management
• Application management
• Registration support
• Engagement metrics
- Retention services:
• Retention services
• Post-enrollment outreach
• Student satisfaction data collection
- Account management:
• Student enrollment projections
• Reporting and metrics, including a data and ROI dashboard
• Strategic partnership growth
• Program optimization and enhancements
- Measurable outcomes:
• Increase in qualified leads, applications, and enrollments
• Improved student retention and satisfaction rates
• Enhanced program visibility and market competitiveness
• Optimized marketing spend with data-driven ROI reporting.