The Vendor is required to provide develop a comprehensive Indigenous design system that provides a unified visual expression for indigenous initiatives across digital, print, and physical environments.
- Requirement:
1. Discovery
• Review library brand and sub-brand guidelines, and their application, across the system
• Review library strategies for indigenous initiatives, reconciliation statement and the city of reconciliation action plan
• Review scope of work
• Engage library indigenous advisory council and library communications, programming, and
• Customer experience (CPCE) and library adult services departments
• Identify cultural protocols
2. Design system development
• Design articulation (meaning and significance)
• Color palettes
• Graphic elements and motifs
• Iconography, imagery guidance
• Usage framework
• Application of design system to sub-brands (e.g. library children’s brand)
• Identification of cultural protocols
3. Application examples
• Digital media templates
• Print collateral
• Website hero images
• Branch applications
• Children’s program materials
4. Deliverables and design system outputs
• Indigenous design system guide (pdf + web version)
• Editable template files any
• Master artwork files
• Sample applications
• Cultural protocol guidance
• Accessibility compliance specifications.
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