iLottery System, Services, and Support

The Vendor is required to provide a best-in-class iLottery program and related services (the System) with the following key objectives:
• Maintain the Lottery’s position as the highest grossing country iLottery program.
• Continue to produce annual growth in iLottery sales and profits.
• Provide innovative solutions and strategies to expand the Lottery’s gaming market share against other online gaming options.
• Drive acquisition and retention of Lottery players.
- Given the Lottery’s existing success, the Lottery is looking to expand upon its capabilities through innovation in technology, products, and partnerships while maintaining the current iLottery program functionality and offerings that have been instrumental to player satisfaction.
- The Lottery is not looking for an existing turn-key solution; rather a solution custom designed to match the Lottery’s current robust capabilities and improve upon them.
- The ability to collaboratively work with the Lottery to identify opportunities to grow the program, Offerors should highlight and explain new opportunities in detail that can keep the Lottery as the best performing iLottery program in the country.
- The Lottery does not view players as either “online” or “retail” players but rather Lottery players; therefore, Offerors shall demonstrate willingness to work with the Lottery’s existing retail system provider to maintain current crossover functionality as well as establish a direct connection between the retail system and the iLottery program as defined by the Lottery.
- The backup data center shall also conform to any relevant PCI requirements or security requirements imposed by the Lottery and any associations (e.g., MUSL) that provide game oversight.
- The backup data center shall be located in an area that minimizes and separates risk of concurrent failure with the primary data center such as isolation on separate power grids.
- Platform shall allow for the Lottery to create and manage suppression lists (i.e., unsubscribe lists) within the platform.
- Platform shall allow for prioritization of messaging in other campaigns in order to manage the number of touchpoints that each record receives.
- Platform shall be able to customize email sends based on time zone and activity to allow emails to be delivered at the optimal time.