Tourism Intelligence Platform and Analytics Services

The Vendor is required to provide integrated tourism dashboard capable of consolidating multiple tourism-related datasets into a centralized reporting platform enabling timely, accurate, and actionable insights for recurring stakeholder and business reports.
- Core requirements:
• Cloud-based tourism dashboard
• Multi-source data integration
• Customizable executive summary
• Role-based stakeholder access
• Automated reporting
• Visualization and benchmarking tools
• Exportable reports and presentations
- Requested data sets:
1. Economic impact and spending
• Total visitor
• Tax revenue generated by tourism
• Employment supported by tourism activity
• Spending by sector/category
• Seasonal spending trends
• Forecasting and trend modelling
2. Visitor behavior
• Visitor volume
• Visitor origin
• Length of stay
• Day vs. overnight visitation
3. Accommodation and lodging performance
• Hotel and short-term rental performance metrics
• Occupancy
• RevPAR
• Booking pace
• Benchmarking
• Cancellation trends
4. Marketing ROI and attribution
• Website analytics
• Campaign attribution (provided by media buyer)
• Social engagement
• Conversion tracking
• ROI reporting
5. Community sentiment and sustainability
• Resident sentiment
• Environmental indicators
• Capacity metrics
• Trail/site conditions
6. Visitor experience and sentiment
• Visitor sentiment
• Reputation monitoring
• Social listening
7. Sales meetings and group analysis
• Sales pipeline and lead management (simple view)
• Meetings & conventions
• Sports tourism
• Group tour business
• Weddings & special events
• CRM & sales integration.