Digital Media Placement and Traveler Intelligence Data Agreement

An integrated digital media placement and traveler intelligence package . The package includes digital advertising flights across the Google Display Network, Google Paid Search, and Programmatic Retargeting; a
native TourTexas.com Custom Content Plan; and access to the Datafy Essential Analytics Dashboard.
- Comission will use the package to plan, execute, optimize, and measure statewide tourism campaigns during the Fall, Spring, and Summer travel seasons. The business requirement is not merely the purchase of individual advertising placements.
- Comission requires the placements to operate as part of an integrated campaign and attribution environment, publishing access, and the specified data visitor intelligence capabilities. This integration enables THC to evaluate whether advertising activity is associated with visitation to historic sites and to analyze visitor origin, spending, localized destination traffic, and length-of-stay information.