Employer Outreach Program

The Vendor is required to provide outreach services directly to select, targeted employers in county to promote commute alternatives, create new or expanded alternative commute programs, maintain existing programs, and provide a means to evaluate the impact of these employer efforts.
- Contact employers and promote alternative commute programs:
•    Establish and maintain regular contact with targeted employers, whether virtually or in person at events. 
•    Encourage employers to appoint an employee transportation coordinator (ETC). 
•    Conduct sales calls and meetings with employer ETCs and decision makers. 
•    Promote alternative commute programs as described in the attachment entitled, "potential alternative commute programs to be promoted in employer outreach activities" as may be determined from the results in task 2 or through discussions with the employer. 
•    Monitor and evaluate existing alternative commute programs. 
•    Provide the employer with monitoring and evaluation techniques and collect and forward the resulting data to the appropriate staff at council for regional monitoring and evaluation purposes. 
•    Maintain at least seven (7) TDM employer programs at qualifying employer sites and initiating at least two (2) new TDM programs annually at qualifying employer sites. 
•    All sales and marketing collateral materials will be provided by the contractor for on-site sales calls, cold calls, and follow-up calls at the targeted employment site.
- Conduct employee commute surveys for employers who voluntarily choose to survey their employees:
•    Distribute employee commute survey forms (or supply an electronic survey version or the appropriate website address for the survey) and survey assistance materials to participating employers, following the survey processing, procedures agreed to by the council employer outreach committee will be followed.
•    The survey will consist of core questions (as agreed to by the council employer outreach committee) designed to assist in developing and evaluating alternative commute programs.
•    The survey may be customized, including the addition of questions, to fit the needs of the employer and to obtain information to develop a comprehensive employee commute plan for the employer.
•    Surveys will be conducted once prior to the implementation of commute incentives, benefit programs or promotions, and then again six months to one year after the employer has instituted an incentive or benefit program.
•    Survey data will then be used to (a) provide the employer with commute mode preferences, (b) provide the jurisdictional employer outreach staff with basic information to make recommendations and develop or change strategies that will help the employer and employees, and (c) provide a site specific mode split which could be compared to follow-up data to determine success of the transportation demand management (TDM) strategies that were implemented. 
•    Survey data also helps employers track and evaluate program success (if appropriate or desired) and gives employees an opportunity to request additional commuter information.
- Record keeping and database maintenance:
•    Provide the contractor with the appropriate logins for the system; however, it is the responsibility of the contractor to have the appropriate computer hardware and communications equipment to support the software.
•    Develop and maintain employer outreach database – this information shall be entered and maintained on the act contract management database system.
•    The complete regional web-based database provided by council will be used as a read-only file for the purpose of identifying employers with additional office locations in other jurisdictions and for viewing past outreach activities for an employer that is relocating from other jurisdictions.