Website Development and Maintenance Services

The vendor is required to provide new website design that provides a modern, engaging, and intuitive user experience.
- Key features and functionally
1. Branding and messaging
• Develop a website that aligns with the brand and highlights its economic advantages.
• Position state as a profitable and attractive business destination.
• Focus on key industry sectors: manufacturing, bioscience, value-added agriculture, livestock development, precision ag, and cybersecurity.
2. Intuitive and responsive design
• Clean, contemporary, and user-friendly layout
• Fully responsive design for all devices and major browsers (chrome, safari, Firefox, edge).
• High-resolution media support (images, videos, and interactive content).
• Optimized page speed and balanced text-to-graphics ratio.
3. Content management
• Provide an easy-to-use content management system (CMS) for internal development staff.
• Enable real-time content updates by development staff.
• Support ongoing website maintenance, including updates and technology fixes.
• Analytics and reporting:
• Monthly website performance reports (traffic, engagement, top-performing pages).
• Lead generation tracking (google analytics).
• Budget tracking with a monthly status spreadsheet.
4. Social media integration
• Seamless integration of Facebook, Instagram, x, LinkedIn, and YouTube.
• Embedded social feeds on homepage and key landing pages.
• Social sharing tools for content distribution.
5. Economic development features
• Interactive tools for users to view development reports and updates.
• Integration of international economic development council (IEDC) standard datasets.
• Geo-targeted messaging capabilities.
• Third-party data integration.
• Interactive maps for users to search demographic and economic data by location, industry, or
infrastructure.
6. User engagement and accessibility
• Email subscription for press releases and updates.
• Downloadable resources (business incentives, industry reports, infographics, maps).
• Testimonial sections featuring businesses thriving in state.
• News archive for media and press updates.
• Multi-language support via embedded translation widget.
7. Security and technical requirements
• Secure https encryption.
• User and security testing before launch.
• Easy navigation updates for internal staff.
• Search engine optimization (SEO) integrated into design and content strategy.
• Search functionality for quick information retrieval.
• Sitemap included in the footer for better indexing.
• Website must meet accessibility standards such as wcag2 and section 508.
8. Development & implementation
• Build the website based on the approved design and migrate existing content.
• Develop reusable content templates for development staff.
• Provide test access during development for feedback.
• Facilitate user testing in partnership with development and state IT agency.
• Ensure a bug-free launch of sdgoed.com.
• Conduct CMS training for at least three development team members.
• Deliver a training guidebook and online resources.
• Develop and execute a website optimization strategy to attract target audiences.
9. Research and analytics
• Define key success metrics for the website.
• Provide regular performance reports with actionable insights.
• Explain how analytics will guide future marketing strategies.
10. Additional expectations
• Participate in regular status conference calls with development.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: May 07, 2025