Website Redesign Services

The vendor is required to provide for a website redesign that does not include any updates to branding or the logo.
- While design flexibility is welcome, the design must remain consistent with the existing brand palette.
- Include for services:
• Website development and redesign
• Ongoing hosting, support, and maintenance
• Creative development
• Search engine optimization
• Quarterly search engine marketing campaigns
• Dedicated pages that allow staff to regularly input new content:
o Blogs
o Event listings
o Dining listings
o Shopping listings
o Attractions listings
- Website redevelopment goals:
• Create a visually appealing, dynamic, and responsive website that increases traffic and supports users through the marketing funnel using effective and measurable conversion points.
• THE website should be adapted for greater ADA accessibility
• A fast and user-friendly event calendar
o Syncing with google calendar and iOS calendar app
o Ability to create custom events and send notifications to users
o Clearly displays full date ranges for long-running events such as art exhibits, as well as single-day or short-term events
• Optimize the website for both desktop and mobile users
• Provide monthly data reports detailing website sessions, most visited pages, and suggestions for improving performance
• Ensure the website is accessible, easy to understand, and engaging for all users.
• The selected vendor must be able to provide:
o Training sessions, documentation, and other relevant materials for town staff.
o Ongoing customer support for the platform.
o An intuitive user experience for site visitors, economic partners, and town employees.
- Contract Period/Term: 2 years
- Non-Mandatory Pre-Bid Meeting Date: May 14, 2025
- Questions/Inquires Deadline: June 03, 2025