Website Design and Development Services

The vendor is required to provide to rely on its primary website to communicate academic offerings and services.
- Challenges associated with these gaps include:
• Refresh the current navigational structure to include a persona-based focus part of primary navigation. 
• Minimize the number of navigational options on top navigation to streamline the experience for the end user. 
• More “take action” and clear “call to action” opportunities throughout site, including the homepage. 
• The inclusion of a ‘don’t know where to start” or “start here if you don’t know where else to go” widget or content peppered throughout the website to help guide users who are unsure of their next steps. 
• Incorporate important dates and calendar events into content throughout site in various areas. 
• Pull additional story opportunities into content, including but not limited to stories, student stories, faculty stories, etc.
• Revisit mobile navigation experience to ensure it is optimized and compliant. 
• Pull career and salary information into various content areas using new callout components, graphics, etc. 
• This could include future dynamic integration with systems including or similar to light cast and state.
- Requirements
• Provide both expert website design services as well as website development services. 
• the college seeks to work with one firm for both design, development and implementation work.
• agency is requesting a firm that can refresh the website’s existing design and framework to enhance the current experience, including creating new components and updating the existing website header and navigation. 
• All responding firms must have prior experience in the design and development of website in higher education. 
• This experience must include strategic design and development work that can be directly linked to increased website conversion rates. responders to must include links to such projects. 
• While most work will not require on-campus, in-person presence, the college seeks a firm that currently operates a daily work schedule in the EST time-zone. 
• The employees assigned to the agency project must be available between 9am and 5pm EST for regular business meetings.
- Pre-Proposal Conference Call Date: July 10, 2025
- Questions/Inquires Deadline: July 16, 2025