Website Redesign Services

The vendor is required to provide end-to-end services, including strategy, research, UX and visual design, content restructuring, CMS evaluation and implementation, and full technical development to support the organization’s outreach and enrollment goals.
- Website research and analysis
1. Conduct a current state assessment of the existing website.
•    Key access: administrative rights to covered state google analytics and other existing data sources for actionable insights.
•    Del: present swot top-line report on existing known key metrics of the website from 2020 - 2025. prepare and present target metrics for the project.
- Competitive and technical analysis
1. Conduct competitive research
•    Conduct a competitive analysis of up to 10 best-in-class websites that exemplify excellence in consumer digital experience, particularly in usability, accessibility, multilingual support, and user-centered design. 
•    Should reflect a mix of leading consumer-facing websites that set a high standard for digital engagement. 
•    The analysis should focus on how these sites effectively guide users to complete key tasks, such as get a quote, shop and compare, renew subscription and membership, create account and log in. 
•    The competitive analysis should identify design strategies that drive conversion and reduce friction in the user journey. 
•    Findings should identify best practices, design patterns, and features relevant to covered state audiences and goals.
o    Del: document and present a competitive landscape summary.
2. Identify 
•    Map technical infrastructure to integrate with covered state systems and to connect with external agency systems (i.e., shop and compare, apply, create account and log in, and renew).
•    Map project’s own environment structure to align with internal server migration back into covered state once the website is ready to launch. 
•    Map chatbot and genai embedded functions for the project. and map tech stack to design, build and manage website
•    Map software and application integration, including:
o   CMS: the contractor will advise on and recommend the most suitable CMS to support the success of this project and align with the organization’s long-term website needs.
o    Design system platform: collaboration will be required with our marketing division’s agency-of-record as well as communications and pr to establish design system and style guide criteria
•    In-language machine-translation service
•    Google developer tools (google analytics, google tag manager).

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: July 30, 2025