Website Development and Maintenance Services

The Vendor is required to provide the professional services of a single agency with extensive experience in website development and maintenance to develop and maintain a new website for the agency. 
- The new website should enable users to easily find relevant business information and resources.
- Must Demonstrate Expertise In:    
•    Website development and maintenance.   
•    Responsive and accessible design.   
•    Data-driven decision-making.
- Evaluate the current website, assessing design, navigation, usability, and functionality.   
- Redesign the site to create a seamless and engaging user experience.   
- Implement industry best practices, including modern user experience/user principles, search engine optimization, and mobile responsiveness.
- Branding and Messaging   
•    Develop a website that aligns with the department brand
- Content Management   
•    Provide an easy-to-use content management system (CMS) for internal department staff.   
•    Enable real-time content updates by department staff.   
•    Provide the ability to securely save and preview pages before publishing.  
•    Support ongoing website maintenance, including updates and technology fixes.   
•    Include search and filter functions for tables and lists. 
- Analytics and Reporting   
•    Monthly website performance reports (traffic, engagement, top-performing pages).   
•    Lead generation tracking (google analytics).   
•    Budget tracking with a monthly status spreadsheet.   
- Social Media Integration   
•    Seamless integration of Facebook, Instagram, x, LinkedIn, and YouTube.   
•    Embedded social feeds on homepage and key landing pages.   
•    Social sharing tools for content distribution.   
- User Engagement and Accessibility   
•    Email subscription for press releases and updates.   
•    Downloadable resources (labor market data, publications, meeting packets) in excel spreadsheets and pdfs.   
•    News archive for media and press updates.   
•    Multi-language support via embedded translation widget.     
- Calendar of Events  
•    Create a master calendar of scheduled meetings, including public notices, documents, and agendas. 
- Security and Technical Requirements   
•    Secure https encryption.   
•    User and security testing before launch.   
•    Easy navigation updates for internal staff.   
•    SEO optimization integrated into design and content strategy.   
•    Search functionality for quick information retrieval.   
•    Sitemap and/or alphabetical index.   
- Development and Implementation   
•    Build the website based on the approved design and migrate existing content.   
•    Develop reusable content templates for department staff.   
•    Provide test access during development for feedback.   
•    Facilitate user testing in partnership with department and state it agency.   
•    Ensure a bug-free launch of website.   
•    Conduct CMS training for at least five department team members.   
•    Deliver a training guidebook and online resources.   
•    Develop and execute a website optimization strategy to attract target audiences.   
- Research and Analytics   
•    Define key success metrics for the website.   
•    Provide regular performance reports with actionable insights.   
•    Explain how analytics will guide future marketing strategies.   
- Additional Expectations   
•    Participate in regular status conference calls with department.   
•    Provide real-time customer service to push updates as needed. 
•    Connect the new site with site improve to ensure compliance and compatibility.  
•    Website and all user interfaces must comply with WCAG 2.1, AA and all future versions.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: August 22, 2025