Website and Branding Services

The Vendor is required to provide to create a comprehensive, user-friendly, and visually appealing identity of the safe hubs program, including a new website, public outreach campaign and logo.
- This initiative aims to engage and inform the public about safe hubs, providing clear information on emergency responses and community safety.
- Objectives:
• Design and develop a responsive, intuitive, and accessible website for the safe hubs Program.
• Provide information about the program, its purpose, location, volunteer opportunities, emergency resources, and updates.
• Include interactive maps of safe hub locations with directions and operational information.
- Website Design:
•    User-friendly design with clear navigation.
•    Mobile-responsive layout.
•    Design according to county emergency management branding guidelines.
•    Incorporate safe hubs-specific branding and the newly developed logo.
- Website Development:
•    Secure hosting, domain registration, and site maintenance.
•    Content Management System (CMS) for easy updates by staff.
o    WordPress preferred
•    Customizable sections for announcements, alerts, and news.
•    Interactive Safe Hubs map and real-time emergency information.
•    Multilingual support for diverse audiences in the county.
•    Integrated forms for volunteers and feedback submission.
•    Analytics tools to monitor traffic and engagement.
- Accessibility:
•    Compliance with WCAG 2.1 standards.
•    508 compliant, ensure that all information is easily accessible for people with disabilities.
- Public Outreach Campaign
1. Objectives:
•    Educate the public about the importance and role of Safe Hubs in emergency management.
•    Increase awareness through digital, print, and community outreach. Specifically, design a variety of preparedness flyers such as how to build a 96-hour kit, Self-Sanitation, etc.
•    Messaging and Strategy:
•    Develop key messaging tailored to different audiences (residents, volunteers, local businesses).
•    Build a cohesive outreach strategy across multiple channels.
•    Content Creation:
•    Design outreach materials (brochures, posters, social media graphics).
•    Create informational videos on how Safe Hubs operate and their importance.
•    Develop a content calendar for regular social media posts and updates.
•    Digital Campaign:
•    Launch a social media awareness campaign (Facebook, Twitter, and Instagram).
•    Paid digital advertising (Google Ads, social media ads).
•    Partner with local influencers and community groups to share information.
- Logo Design and Branding
•    Create a unique, modern, and versatile logo for the safe hubs program that resonates with the community and reflects emergency preparedness.
•    Ensure the logo aligns with county emergency management’s overall branding but stands out as a distinct program.
•    Logo Concepts:
•    Present at least 3 logo concepts for review.
•    Focus on simplicity, clarity, and connection to emergency management themes.
•    Color palette and typography that complement County’s existing brand but create a distinct Safe Hubs identity.
•    Revisions:
•    Offer up to 2 rounds of revisions based on feedback.
•    Final Logo Package:
•    Provide logo in multiple formats (JPG, PNG, vector files).
•    Design for both print and digital use.
•    Include guidelines on logo usage, color palette, and typography.
- Budget
•    Website Development: $10,000-$15,000
•    Public Outreach Campaign: up to $15,000
•    Logo Design: $5,000
•    Total Estimated Budget: $30,000 - $35,000.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: September 18, 2025