Website Redesign Services

The Vendor is required to provide s to redesign its public-facing website, to improve user experience, optimize mobile and other devices, modernize the look and feel, and ensure accessibility to all.
- Professional services for a website redesign that does not include any updates to branding or the logo.
- Website development and redesign
- Ongoing hosting, support, and maintenance
- Creative development
- Content support, to include some editing
- Search engine optimization
- The website must be ADA accessible
- Quarterly search engine marketing campaigns
•    We want to see an SEM campaign and not build on past performances
- Dedicated pages that allow staff to regularly input new content:
•    Blogs
•    Event listings
•    Dining listings
•    Shopping listings
•    Attractions listings
- Provide a blended approach to training, which could include virtual, as well as supplemented by recorded modules and written documentation.
- Website redevelopment goals:
•    Create a visually appealing, dynamic, and responsive website that increases traffic and guides users through the marketing funnel using effective and measurable conversion points, while maintaining the current brand identity, including existing logos and color schemes (no rebranding) The website should be adapted for greater ADA accessibility
•    A fast and user-friendly event calendar
o    Syncing with Google Calendar and iOS Calendar App for calendar usage
o    Ability to create custom events and send notifications to users
o    Clearly display full date ranges for long-running events such as art exhibits, as well as single-day or short-term events
•    Optimize the website for both desktop and mobile users
•    Provide monthly data reports detailing website sessions, most visited pages, month-over-month and year over year comparisons, insight from google search console and suggestions for improving performance
•    Ensure the website is accessible, easy to understand, and engaging for all users. The selected vendor must be able to provide:
o    Training sessions, documentation, and other relevant materials for Town staff.
o    Ongoing customer support for the platform.
o    An intuitive user experience for site visitors, economic partners, and Town employees
o    The website needs to have the ability to highlight featured events.
o    We would like to see a partner-submitted event form on the website to collect all necessary event details and allow staff to review and approve submissions before they go live
•    Routine maintenance is expected that include updates.

- Contract Period/Term: 3 years
- Non-Mandatory Bid/RFP Meeting Date: September 16, 2025
- Questions/Inquires Deadline: September 23, 2025