Tourism Website Design Content Management System and Social Media Services

The Vendor is required to provide agencies with website management, google ad creation, OTT, customer relationship management, and content curation of social media and blogs experience to provide services to manage its main destination website, and social media platforms.
- The website is run on WordPress.
- Office also utilizes Instagram, Facebook, X, and YouTube for marketing purposes.
- This includes a well-maintained website and engaging social media platforms.
- Website Maintenance/Content Curation
•    Help the visitor’s center create a world-class experience for visitors and set them apart from other local tourist destinations and providers.
•    Maintain current website backend updates and operations
•    Provide some history and context to why town is historically important
•    Provide itineraries for those planning trips.
•    Provide content that is interesting and usable for our diverse visitors – ages, languages, cultures, abilities.
•    Provide data from a customer relationship management system that shows page views and website use.
- Social Media Curation
•    Provide weekly content highlighting town in a favorable light.
•    Provide content that informs and engages users to come tour town.
•    Encourage people to visit town and help plan their stay.
•    Encourage people to explore more of town and take part in town events.
•    Highlight town shops and restaurants
•    Highlight town active arts and cultural resources
•    Highlight lodging options in town
- Targeted Ad Campaigns
•    Strategically place google display ads to encourage clicks and interest in tour town.
•    Strategically place google search ads to encourage clicks and interest in tour town.
•    Design and place ads in YouTube, OTTS and other video content channels to attract more local foot-traffic on the website as well as tour bookings.
- Customer Relationship Management (CRM)
•    Currently the town is using constant contact for newsletter and outreach. The goal of the CRM would be to develop a strategic communication tool that would integrate automated emails to visitors from the point they browse the website till after they visit town. Develop a list that would help us get repeat visit and new visitors.
•    An integrated Chatbot pop-up on the website to help visitors navigate the website and receive instant information or get connected to the visitor’s center tourism advisor to help them with their questions.
- Services include:
•    Create social media and blog content regarding town retail, historical, cultural assets and events.
•    Utilize google advertisements to create ad campaigns to target potential visitors.
•    Maintain the tour town website and provide bug fixes, maintenance support to town staff.
•    Ensures the website can maintain language-specific sub-domains and have content translated into English, Dutch, French, Spanish, Portuguese, German, Italian, Hindi, and mandarin.
•    Maintain search engine optimization and social media integration and handling
•    Provide google analytics integration.
•    Google map and calendar integrations.
•    Integrate content management system.
•    Maintain/provide site-wide SSL certificates.
•    Offer web support to the town staff and the websites users.
•    Offer developer support for google analytics integration and conversion set-up
•    Ensure that website is fully functional on all mobile and tablet devices. Maintain thumb-friendly navigation.
•    Should also include data protection policy, terms and agreements.
•    Integrate any and all tourism branding and logos.
•    Should be accessible and ADA compliant, maintain a WCAG 2.1 level a and level aa rating.
•    Integrate over-the-top streaming capabilities.
•    Able to provide customer relationship management insights and data.
- Website Features
•    A home page with bright colors and the ability to move to different landing pages.
•    Banner with live images and videos.
•    Section for booking tours, and building itineraries for spending time in town.
•    Landing page for different shopping, cultural, outdoor, and other amenities.
•    A landing page for town cultural district, with map of cultural and artistic highlights.
•    A landing page for businesses and community groups to post events.
•    A landing page about town 250th anniversary of the battle of town and concord and the future.
•    A landing page for miscellaneous items such as applying for a job, blogs, getting around town and a contact form.
•    Visitor review section.
•    Links to downloading the tour town application.
•    An editable map with the ability to plan your own trip.
•    Links to town social media webpages
•    Links of other tourism bureau related websites and stakeholder websites
•    Booking tools.

- Contract Period/Term: 1 year