Website Redesign Services

The vendor is required to provide website redesign is currently built on WordPress, and the college prefers to maintain this platform.
- The redesigned site must feature a user-friendly content management system (CMS) that allows internal staff to easily update content.
- Robust analytics capabilities are required to support performance tracking and the evaluation of digital marketing campaigns, particularly those on social media and paid advertising platforms.
- Goals
1. Modern design: 
•    Deliver a visually compelling, contemporary website that is competitive with other performing arts venues and accessible to users of all ages and technical abilities.
2. Comprehensive event information: 
•    Ensure patrons can easily access essential event details, including but not limited to: ticket pricing, event descriptions, venue with directions, show images and video, sponsors, and event-specific reminders or notices. 
•    Patrons can easily search for upcoming events based on their interests and locate essential attendance policies and procedures.
3. Seamless ticketing integration: 
•    Integrate the Spektrix ticketing system, creating a user-friendly purchase path for patrons and eliminating redundant administrative tasks for the staff. 
4. Mission-driven storytelling: 
•    Effectively communicate the center’s mission and community impact.
- Website requirements
•    Platform compatibility: the website must be compatible with WordPress updates and vendor-recommended plugins over time. 
•    It will provide a flexible framework for future growth.
•    Legal and accessibility compliance: the website must comply with all applicable legislation and standard.
•    Ticketing integration: seamless integration of the Spektrix API is required to provide an intuitive and efficient ticket-buying experience for patrons. 
•    Responsive design: the website must be fully responsive and optimized for performance across all devices and screen sizes. 
•    Brand alignment: the design must reflect the center’s unique brand identity while acknowledging its affiliation with and oversight by ocean county college. 
•    Search engine optimization (SEO): the website must be optimized for search engine visibility and performance, addressing on-page, off-site, and technical SEO. 
•    it should incorporate the latest trends, including visual search optimization.
•    Performance standards: the website must adhere to universal design principles and meet Google’s standards for fast load times and mobile performance. 
•    Analytics and tracking: integration with google tag manager and support for ad tracking codes is required to evaluate the effectiveness of digital advertising campaigns. 
•    Hosting and maintenance: the website will be hosted on ocean county college’s servers and jointly maintained by the college’s web services team and the center for the arts marketing team. 
•    Content migration and SEO preservation: all existing content must be migrated to the new platform with URL stability maintained to preserve current SEO rankings. 
•    Necessary redirects must be implemented to avoid broken links. 
•    Staff training: the selected vendor must provide comprehensive training for staff on managing and updating the new website.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: October 03, 2025