Website Redesign Services

The vendor required to provide website redesign services for include:
•    Mobile first design: the website must be easy to use and scalable for a variety of devices, with the primary device being a phone. 
•    User-centered design: the website must be intuitive, streamlined and easy to navigate for a variety of users, especially riders and potential riders. 
•    Accessibility: the website must be compliant with act and web content accessibility guidelines (WCAG) version 2.2, level aa guidelines. 
•    Integration: the website must connect with other smart systems, programs and tools to ensure seamless operation and access to timely and accurate information.
•    Flexiblity: the website must be designed and developed in a way that smart can build new pages, landing pages and make changes without losing the website’s integrity.
- Public-facing website
•    Trip planning and real-time information (embedded prebuilt trip planner, real-time tracking, service alerts)
•    Route landing pages with schedules, detours, and maps
•    Alerts and notifications with subscriber options (email, SMS, push)
•    Fares and online purchasing with token transit and refund workflows
•    Careers section with ADP integration and easy application process
•    Board, policy, civil rights, and FOIA content accessible and searchable
•    Community and educational content with storytelling and advocacy explainers
•    Performance dashboards and project updates
•    Consistent visual design, icons, and plain language
•    Multilingual support and WCAG 2.2 aa compliance
•    Newsletter integration and live and real-time social media feed updates
•    Procurement page with integration
•    Media page to upload stories and news content
•    Ability to create separate landing pages for private event registration, volunteer registration, and sponsorship commitments, for our annual bus
•    Integrate application form and program information for external program, adopt-a-stop
- Employee portal
•    Role-based access and departmental publishing
•    Community partner reporting upgrades
•    Policy and knowledge repository with directory and org chart
•    HR hub with benefits, jobs, training, and onboarding
•    Procurement alignment with ERP
•    Integrated submission forms for external employers to register for get a job, get a ride
- Technical requirements
•    Modern CMS with structured content types, workflows, and permissions
•    Integrations: real-time data, token transit, alerts, MailChimp, ERP, analytics
•    Fast performance, core web vitals compliance, CDN
•    Unified search with dedicated policy and board search
•    Strong security: SSO, MFA, encryption, hardened hosting
•    WCAG 2.2 aa compliance and multilingual support
- Information architecture and UX
•    Homepage anchored to rider tasks: plan a trip, pay a fare, get real-time updates
•    Dedicated route landing pages one click away
•    Careers and board pages as top-level navigation items
- Content governance
•    Content owner in communications with distributed publishing
•    Approval workflows, SLAs, and style guides
•    Editor training and governance playbook required
- Data, analytics, and reporting
•    Analytics tracking for trip plans, alerts, fare purchases, careers click
•    Performance dashboards and accessibility maps with automated updates
- Content management
•    Offer multiple page templates to support smart’s diverse content needs while maintaining a consistent and branded design system.
o    Allow smart staff to easily customize pages (add and move columns, sections, text boxes, sidebars, etc.) without html knowledge.
o    Support a variety of content types, including images, videos, graphics, and animations, with flexible formatting options (e.g., pull quotes, bullet lists). 
o    Include basic SEO fields (meta title, meta summary, meta image).
•    Allow smart staff to create new pages as needed.
•    Build content collections that prioritize and categorize information for better organization and discoverability.
o    Solution for displaying detour information organized by time period and type of service impact.
•    Enable certain content (e.g., regional alerts, detour notices, blog stories) to automatically display across relevant pages throughout the site. 
•    Support multi-user management with configurable roles and permission levels. 
•    Provide adequate storage capacity for media assets and downloadable files (minimum of 5mb per upload). 
•    Develop a centralized digital asset library to store and share smart logos, graphics, and photos with internal and external stakeholders. 
•    Staff to preview content, manage versions, and revert to prior versions of any page as needed.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: November 14, 2025