Website Redesign Services

The Vendor is required to provide a comprehensive website redesign to modernize its digital presence, enhance user experience, and optimize engagement across key audience segments.
- An upgraded website will improve ticket sales, streamline content management, enhance discoverability of performances and programs, improve marketing and display capabilities specific to campus and student partner events, and integrate seamlessly with agency CRM and ticketing systems.
- Additionally, improving storytelling and crafting donor-specific journeys will be essential to increasing donor engagement and philanthropic support. 
- A redesigned website will provide clearer pathways for donors to understand agency impact, explore giving opportunities, and seamlessly contribute to the organization’s mission. 
- This project will be executed in collaboration with a selected web development vendor with expertise in WordPress and Tessitura integrations.
- This website redesign, agency aims to create a digital platform that enhances engagement, drives ticket sales, and solidifies its position as a leading performing arts organization.
- Website that will support communicating to customers and audiences:
•    Marketing and Sales (improvement in ticket sales, facilitate efficient content management, enhance audience discoverability of agency programs, improve marketing and display functionality for commission campus and student partner events, and integrate with agency customer relationship management and ticketing system, Tessitura)
•    Storytelling and donor relationships (improving storytelling and crafting donor-specific journeys to increasing donor engagement and philanthropic support)
- Work includes discovery, content management system development and build, digital platform and experience, User Interface / User experience and Navigation, content strategy and optimization, performance and Search Engine Optimization (SEO), Training and Documentation.
- Discovery
•    Conduct internal stakeholder interviews to define project goals and priorities.
•    Identify key pain points and opportunities using Google Analytics to analyze website data and user behavior.
•    Present insights that will inform design, functionality, and content strategy.
- Word Press Development
•    Build the website on WordPress, leveraging its open-source flexibility, scalability, and ease of content management.
•    Implement a customized theme utilizing built-in and custom blocks for efficient page design.
•    Optimize the CMS for streamlined content updates, site speed, and accessibility
- Digital Platform & Experience
•    Involve tnew/tessitura to create an intuitive ticketing experience across all devices.
•    Ensure frictionless functionality, optimizing the journey from browsing to checkout.
•    Incorporate analytics and reporting tools to track audience behavior and inform digital marketing strategies.
•    Conduct a comprehensive plugin audit and recommend necessary enhancements for security and functionality.
- User Interface (UI) / User Experience (UX) & Navigation
•    Redesign information architecture and sitemap based on stakeholder insights and user behavior analysis.
•    Create a menu structure that reflects user priorities, ensuring quick access to performances, programs, ticketing, and donor engagement.
•    Design an intuitive, aesthetically engaging user interface that aligns with agency brand identity.
- Content Strategy & Optimization
•    Collaborate with agency in-house content strategy team to restructure and refine key content.
•    Conduct a content audit and gap analysis to improve clarity, accessibility, and engagement.
•    Develop user personas and craft user journeys that cater to both lifelong patrons and first-time visitors.
•    Enhance storytelling elements to highlight agency impact, encourage donor engagement, and build meaningful connections with supporters.
•    Create dedicated donor pathways that clearly outline giving opportunities and simplify the donation process.
•    Lead the migration and site architecture planning to integrate the pre-existing southern futures site as a nested subsite within agency main website
- Performance & SEO
•    Optimize website performance through efficient coding, media compression, caching, and streamlined architecture.
•    Implement SEO best practices to improve search rankings and content discoverability.
•    Enable data-driven decision-making by integrating performance tracking and reporting tools.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: November 18, 2025