Website Usability Study Services

The vendor required to provide websites usability study to include appeal, functionality, and message delivery among others.
•    Identify the strengths and weaknesses of the website(s).
•    Understand the areas of the website(s) that should be revised or improved.
•    Determine if any key content or features are missing from the website(s).
•    Gather feedback on specific features and functionality.
•    Comment on the features of “competitor” sites and proposed mockups and prototypes if requested.
•    Identify any non-essential information, content or services on the website(s).
•    Identify the website’s ability to convey the brand promise and engage users in the brand experience.
•    Explore visitor paths to determine potential partners, like social media, or search engines.
- Study participants to be selected from include, but are not limited to
•    Those that are interested in visiting a destination’s website to research for travel information and have taken a leisure trip in the past 12 months with an overnight stay.
•    Belong to one of the key demographic or psychographic targeted segments.
•    Residents of current markets that travel state is advertising in along with potential markets that travel state may want to advertise in.
- Study participants are to be put into as close to natural conditions of exploring the website(s) as possible. 
- This includes study participants using a device such as a desktop and laptop, smart phone, and tablet and viewing the website(s) as they would on their own. 
- Participants should be encouraged to explain their reactions to the website(s) throughout the interview. 
- Only probe when necessary to encourage the respondent to explain their reactions to the various features, functionality, navigation and content that they encounter. 
- The current website(s), staging website(s) and “competitor” sites may need to be viewed during the interviews to help elicit detailed feedback. 
- Each screen that the user is viewing will need to be recorded as the main image of the picture-in-picture recording (including cursor movement and site navigation). 
- Video of the user’s comments, reactions and suggestions should also be recorded in the picture-in-picture image.

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: December 1, 2025