Economic Development Marketing and Website Services

The vendor required to provide economic development, marketing and website services to deliver implementable economic development, marketing, and website outcomes that advance investment-ready sites, business growth, workforce alignment, and new investment opportunities.
- FDI-focused economic development and community implementation
1. Investment-ready sites and development
•    Identify, validate, and package industrial, commercial, mixed-use, housing-enabling, and adaptive-reuse sites in collaboration with municipalities and first nations. 
•    Prepare investor-ready site and lot profiles suitable for external investor marketing, including:
o    Servicing, zoning, and permitting summaries 
o    Identification of applicable incentives (e.g., tax abatements, land pricing, zoning flexibility.
•    Circulate finalized investor-ready site briefs to s4-6 and approved investment partners for investor outreach and maintain internal community records, ensuring site profiles remain up-to-date regardless of FDI funding status.
2. Sector-specific investment initiatives
•    Develop and implement sector-specific FDI initiatives aligned with s4-6 priorities and can export objectives. 
•    Priority sectors may include: housing (modular, RTM, multi-family), construction and trades, agri-food processing, mining and industrial supply chain, healthcare and childcare, and professional and personal services. 
•    For each selected sector:
o    Define target markets, investor profiles, and value propositions for external investors and operators 
o    Implement investment-advancement activities that move opportunities toward investor decision points 
o    Conduct targeted outreach to investors, developers, operators, and partners (regional, national, or international) 
o    Facilitate investor and business matchmaking, including supplier linkages and preliminary partnership discussions 
o    Advance site and business readiness by aligning specifications and offerings with investor requirements 
o    Consider workforce availability and skills both in relation to advancing FDI opportunities and to support broader s4-6 regional economic development and business growth objectives.
3. Business readiness and expansion
•    Deliver sector-focused, action-oriented workshops designed to prepare local businesses and projects for investment attraction or expansion, producing tangible outputs (e.g., pitch materials, expansion plans, partnership pathways). 
•    Provide targeted one-on-one or small-group support to businesses pursuing investment, partnership, or expansion opportunities. 
•    Prepare investor case briefs using site- or business-specific data that clearly outline opportunities, risks, and next steps for investors. 
•    Apply an investment readiness checklist to identify gaps and improvements needed to advance opportunities toward investment. 
•    Support co-developed regional initiatives that directly advance investment, sector, or workforce readiness linked to foreign direct investment (FDI). 
•    Maintain an outreach log documenting investor and partner engagement and follow-up actions.
- FDI-focused marketing, promotion and content delivery
•    Develop FDI- and s4-6-aligned messaging reflecting mandate, services, and regional value proposition. 
•    Create and update community profiles highlighting investment opportunities, workforce characteristics, housing availability, and business gaps. 
•    Design and deliver targeted workforce and livability campaigns supporting FDI attraction (e.g., labor availability, skilled trades, career pathways). 
•    Coordinate professional photography to support investment, workforce, and community marketing. 
•    Develop and manage regular social media content featuring investor, business, workforce, and community stories.
•    Produce and distribute core marketing materials to support investment promotion and outreach. 
•    Support communities in FDI storytelling and investor-targeted showcases. 
•    Provide promotion and marketing support for s4-6-led events, as assigned. 
•    Produce short-form video content supporting investment and workforce narratives. 
•    Track outreach and engagement data to refine messaging and measure effectiveness. 
•    Ensure consistent visual identity and tone across all materials.
- Website development and digital platform
•    Redesign the s4-6 website to clearly communicate mandate, services, benefits, and FDI opportunities. 
•    Publish funding programs and business and investment resources relevant to investors and communities.
•    Build community profile pages with investment, housing, childcare, and business data. 
•    Develop an interactive map linking communities, investment sites, and listings. 
•    Integrate news, events, board bios, success stories, and progress updates. 
•    Embed multimedia content produced
•    Configure email newsletter signup, templates, and integrations (execution optional). 
•    Enable social media sharing across site content. 
•    Ensure mobile optimization and responsive design. 
•    Implement a member portal supporting renewals and expense claims. 
•    Provide content management system (CMS) training for staff to independently update content 
•    Implement analytics dashboards and search engine optimization (SEO).