The vendor required to provide website design services digital agencies to redesign, consolidate, and enhance its core websites within the university’s WordPress environment.
- Discovery
1. Activities
• Conduct focus groups, interviews, and workshops with key stakeholders
• Identify functional requirements, user needs, and business goals through discussion with university and other campus stakeholders
2. Deliverables
• Discovery summary and project strategic brief: provide a comprehensive document that defines scope, key performance indicators (KPIS), and success metrics
• Stakeholder documentation: include interviews, focus groups, and discovery documentation to inform the development process.
• Web design brief: a document considering target audiences, creative direction, and UX strategy.
2. Design
1. Activities
• Homepage, landing page, and subpage designs to include a suite of blocks, patterns and elements that build out the pages.
• Design the header and footer layouts with navigation options.
• Design and create misc. Buttons, CTAS, textures, treatments, fonts and other on-page engagement and conversion elements.
• With the guidance of the city brand team, review and, if necessary, suggest additions and alternatives to the major brand elements, such as fonts and color palates.
2. Deliverables
• Design and layout: the overall design for primary and secondary pages.
• Page templates: homepage, landing page, and subpage templates using modular blocks, patterns, and elements.
• Navigation design: header and footer designs with navigation options.
• Visual components: buttons, calls-to-action (CTAS), typography, and other engagement elements.
• Brand recommendations: refinements to fonts, color palettes, and other brand elements in collaboration with the city brand team.
• Design system: a core component of this project is a design specification and system that allows schools and departments to implement similar sites.
• Design system deliverables include:
o Fully developed design specification
o HTML and CSS version of the specification for online use
o Figma files for homepage and major section landing pages (roughly 12 pages)
o Brand elements and components used in the build, such as icons, buttons, etc.
- Development, deployment, and content migration
• Content work includes migrating content, editing or rewriting content, and then applying SEO and accessibility best practices (headers, meta tags) to migrated content.
• Roughly 80% of the pages are in WordPress (not all in the same theme) and the remaining 20% are in a Drupal theme.
• The project includes migrating approximately 500 pages into the new theme and blocks.
• We estimate that approximately 75 pages will need to be more substantially edited or completely rewritten to accommodate new layouts, merged content, new landing pages, etc.
• The admissions website will also be migrated to the newly developed WordPress instance but must be launched separately from the rest of the sites due to the timing of the annual admissions cycle.
1. Activities
• Access and technical collaboration: the city team will provide access, support, and technical collaboration, including DNS, QA, and testing support.
• Theme extension and development: extend and build upon city existing WordPress theme or create a new theme.
• Collaboration with web development team: work closely with the city web development team to ensure alignment with existing rollout, technologies and upstream processes.
• Scalability and adaptability: ensure the solution is scalable and adaptable for future university websites.
• Content governance and maintenance: participate in discussions regarding content governance, plugin architecture, and long-term maintenance.
• Migrate content from our current WordPress and Drupal sites to the new theme.
- Contract Period/Term: 1 year
- Pre-Proposal Meeting Date: January 28, 2026
- Questions/Inquires Deadline: January 28, 2026
