Website Administration and Marketing Services

The Vendor is required to provide to obtain professional website administration and marketing services that will enhance the city’s communications, branding, public engagement, and promotional efforts.
- The city serves a diverse community and seeks to effectively communicate city initiatives, services, events, and economic development opportunities to residents, businesses, visitors, and other stakeholders.
- The City desires to engage a professional website administration and marketing firm with demonstrated experience in municipal or public-sector marketing.
- Provide services that may include:
•    Development and implementation of a comprehensive marketing and communications strategy.
•    Branding services, including logo refinement (if applicable), messaging, and visual identity guidelines.
•    Website administration and security, including content updates upon request.
•    Public information and outreach campaigns for City programs, initiatives, and special events.
•    Digital marketing services, including website content strategy, social media management (including, but not limited to, Facebook, X/Twitter, Instagram, YouTube, LinkedIn), and email communications.
•    Graphic design services for print and digital materials.
•    Media relations, including press releases and coordination with local and regional media outlets.
•    Photography, videography, and related editing services (as needed).
•    Crisis communication support, if requested.
•    Coordination with City staff and attendance at meetings as required.
•    Monthly performance reports covering summary of key metrics and analytics to include
•    Google Analytics and related tracking tools.

- Questions/Inquires Deadline: February 4, 2026