The vendor required to provide web content services for include:
- In-no-tech website — content review and copywriting
1. Discovery and working sessions
• Participate in a kickoff and working session with state innovates and in-no-tech teams.
• Understand the website’s strategic goals, new site structure, and planned updates.
• Review the recent website audit and any additional reference documents.
• Facilitate working sessions with the state innovates and in-no-tech team and any stakeholders as required throughout the project.
2. Content review
• Review all existing webpage content, key documents, guidelines, and related reference materials.
• Assess accuracy, clarity, tone, structure, and alignment to brand and communications standards.
• Identify opportunities for content consolidation or improvement.
3. Copywriting and content updating
• Rewrite or revise content for each page based on direction from state innovates.
• Ensure plain language, client‑centric messaging, and consistent voice and tone.
• Incorporate technical information provided by subject matter experts.
• Optimize content for readability, structure, and user pathways.
4. Revisions and quality assurance
• Provide two rounds of revisions for each page.
• Ensure final content is web content accessibility guidelines (WCAG) aligned.
• Deliver proofed, publication‑ready web copy.
- Innovates website - content framework for key pages
1. Discovery and working sessions
• Participate in a kickoff and working session with state innovates teams.
• Understand the website’s strategic goals, new site structure, and planned updates.
• Review the recent website audit and any additional reference documents.
• Facilitate working sessions with the state innovates team and any stakeholders as required throughout the project.
2. Content framework development
• Develop a content framework for new, net-new, or merged pages.
• Outline recommended structure, hierarchy, and key messages for each page.
• Provide a proposed content approach, including tone, layout guidance, and recommended user journeys.
3. Recommendations and opportunities
• Identify gaps, redundancies, or opportunities within the proposed pages.
• Provide recommendations on:
o Messaging hierarchy
o Content consolidation or simplification
4. Presentation of content strategy
• Present the proposed content strategy to state innovates for feedback.
• Incorporate edits based on state innovates direction.
5. Potential copywriting for key pages
• Review and analysis of key strategic pages (approximately 100)
• Revised and rewritten content for each page
• Two documented rounds of revisions
• Publication‑ready content files (e.g., word, google docs, or CMS‑ready format).
- Questions/Inquires Deadline: February 11, 2026
