Website Design Services

The Vendor is required to provide state-based web development vendors to design and develop a new standalone website dedicated to showcasing the university’s online programs, which at this time includes, online degree programs, online certificates and micro-credentials.
- The goal is to create a visually engaging, mobile-first website that serves as a recruitment engine and a unified public-facing platform for all online offerings at university.
- The new website will:
•    Help prospective students explore online programs, understand admissions requirements, request information, and link to applications.
•    Support enrollment growth by strengthening lead generation, SEO performance, and program discovery.
•    Present online learning at university’s with a consistent brand experience.
•    Serve as an information hub for stakeholders, including academic departments, advisers, and campus communications units.
•    The site will act as the primary marketing and recruitment platform for university’s online programs.
- Functional requirements:
•    Make it easy for users to find programs and relevant information.
•    Speak clearly too key audience groups.
•    Allow staff to update content easily, with minimal technical skills.
•    Follow university branding guidelines where applicable.
•    Provide intuitive navigation and strong search functionality.
•    Ensure the website meets WCAG 2.1 AA standards and university accessibility guidelines.
•    Include flexible modules and templates that can be used across the site.
•    Support ongoing scalability as university needs evolve.
•    Integrate with Customer Relationship Management (CRM) software like Salesforce.
- Technical Requirements
•    Site must be built in WordPress. No substitutions will be allowed. Elementor and other page builder plugins compatible with WordPress are allowed.
•    Use modern, platform-agnostic standards.
•    Include a search tool that allows users to search for programs and sort program details based on user preference.
•    Be fully responsive and editable in desktop, tablet, and mobile views.
•    Support AI and geo-targeting plugins.
•    Include analytics tools (traffic, engagement, visitor behavior).
•    Include calendars, event modules, news feeds, signup forms, and chatbot functions.
•    Support social media and SEO best practices.
•    Meet university cybersecurity requirements.
•    Allow staff-managed content updates and dynamic form creation.
•    Allow for the creation of program pages that are searchable within the website.
•    Support multiple languages.
•    To the extent possible, limit custom code.
- Content Types
•    Program information
•    Dynamic search
•    Calendar and events
•    Landing pages
•    Multimedia (photos, videos)
•    Links
•    RSS feeds
•    News and updates
•    User contact and inquiry forms.