Website Redesign Services

The Vendor is required to provide website redesign services for include:
- Content distribution and manager customization
1. School and unit unique landing pages (customization and management)
•    Structure: each major school and selected unit will be assigned a managed sub-site or dedicated landing page within WordPress. 
•    Customization: unit-level managers (site admins) should have the flexibility to customize the design and content of their pages using pre-approved, branded templates and a user-friendly block-based editing experience using approved patterns, templates and components. 
•    This ensures a unique, tailored presentation for their news and research while maintaining network consistency. 
•    Content aggregation (pooling): these pages should be designed to syndicate relevant news from the central content hub, but they should prioritize and localize the unit's own stories. 
•    All university stories must be categorized by interest topics (e.g., health and science, arts and culture) for easy sorting and syndication.
2. Seamless content distribution functionality (audience reach)
•    Distribution: we would like to more easily integrate our content with a newsletter platform. 
•    Design composer: a user-friendly block-based editing experience should be deployed in WordPress. 
•    Integrated lists: as part of the distribution, we are curious about how integrations would connect with the university’s centralized email lists (leveraging SSO and directory integration) to ensure secure, targeted distribution to faculty, students, and external subscribers.
- Efficient content creation
1. Content creation and workflow 
•    Automated content versioning: create various outputs from a single article, including summarization for newsletters, drafting platform-specific social media posts, and generating metadata (tags, categories).
2. Research and editing
•    Assisted editing: help draft potential headlines and summaries, and perform preliminary copyediting and language tasks to significantly accelerate the editorial production process.
3. Audience personalization
•    Content recommendations: analyze user behavior and preferences to deliver tailored content recommendations and a personalized homepage feed to users. 
•    This addresses the goal of directing users to "other stories of interest".
4. Search and discovery
•    Enhanced search functionality: maintain a smarter, more refined search engine that can understand intent and recognize elements within content. 
•    This directly addresses the existing difficulty in finding older content.
- User experience (UX) and design
1. Clean and uncluttered layout
•    We prefer designs with low cognitive load, using ample negative space and clear hierarchy to ensure information is easy to digest.
2. Intuitive navigation and speed
•    Our current navigation lacks clarity. 
•    We hope to build a new one that is intuitive and highly efficient, prioritizing speed and simplicity for the user journey to find relevant university information and news stories.
3. Visual storytelling and brand consistency
•    Our unified brand identity is a major priority. 
•    We’d like a consistent visual experience (alignment and rhythm) with high-quality visuals to create a premium feel that aligns with the university's brand identity.
4. Emotional connection
•    Currently, we have few options for story presentations that look like anything more than a traditional news story. 
•    We are interested in expanding that, creating presentations that lean on emotional narrative and inspiration to foster a deeper connection with the audience.