Website Redesign and Development Services

The Vendor is required to provide professional website design, development, and ongoing hosting support aligned with the needs.
- Requirement:
1. Website design and user experience
•    Translate authority brand into a cohesive digital design
•    Develop the visual look and feel of the website
•    Create page layouts and user interface design
•    Ensure the design supports clear navigation and usability
•    Recommend structure and layout based on user experience best practices
2. Business directory
•    Searchable and filterable directory
o    ‘Open now’ or ‘great for…’ ( kids friendly, date night, quick bite) filtering
•    Categories (dining, retail, services, etc.)
•    Each business is tied to a map location
•    Staff-editable listings
•    Featured business rotation
3. Interactive map(s)
•    Map showing businesses, parking, and points of interest
o    Where to park by activity (coffee vs dinner vs events)
o    Walking distances between clusters
o    Accessibility notes (ADA parking, curb cuts, benches)
•    Easy-to-use interface
•    Easy to update and modify
4. Event calendar
•    Public submission form
•    Approval workflow
•    Recurring event capability
•    Seasonal landing pages (summer in downtown, holidays, etc.)
•    Past events should remain searchable and indexed for SEO:
o    A clear label: “this event has passed.”
o    A callout like: “this event returns annually. 
o    Sign up to be notified.”
5. Visitor-focused content
•    “things to do” or similar sections
•    Highlighted experiences or guides
•    Strong visual storytelling
•    Feedback and survey tools and integration
6. Business resources section
•    Area for documents and forms
•    Updates and announcements
•    Catalogue of all board meeting agendas and minutes
7. Email and marketing integration
•    Newsletter sign-up functionality
•    Integration with authority email platform
•    Integration with authority social media platforms
•    Not required and optional: CRM functionality to easily track businesses within the district’s directory
8.  Content management system (CMS)
•    Data and insights
o    Analytics must be integrated into the new website platform
o    Staff must be able to pull data, insights and reports for board use and reporting including:
1.    Event clicks, map usage, directory clicks, email sign up
9. Accessibility and technical
•    Mobile-friendly design
•    Standard accessibility practices
•    Search engine-friendly structure
•    Secure hosting environment
10. Content migration
•    Vendor shall outline an approach for transferring existing website content into the new site.