Rebranding and Website Overhaul Services

The Vendor is required to provide full-service digital marketing partner to lead a comprehensive rebranding effort for agency and overhaul the consortium's website.
- Brand strategy and visual identity consultant will work with agency and empire state development (ESD) to redefine the state brand for a global audience. 
- Specific factors to include in the analysis are, including but not limited to:
•    Brand audit: perform a comprehensive audit of existing state brand assets and facilitate discovery sessions with agency, ESD, and consortium partners to define a new strategic direction. 
•    Persona mapping: identify and map the needs of primary target audiences, including but not limited to site selectors, semiconductor Csuite executives, academic researchers, and high-tech talent. 
•    Draft 1 and draft 2 concepts: presentation of initial brand directions followed by a refined second draft based on agency and ESD feedback. 
•    Brand style development: design a modern visual identity, including a new logo, color palette, and typography that aligns with the semiconductor industry’s aesthetics.
- Website engineering and implementation the consultant shall design and build a modern digital platform to serve as the primary information hub for the consortium with features including but not limited to:
•    Website architecture and UX/UI design: develop site maps and wireframes for a responsive, intuitive digital interface optimized for both desktop and mobile. 
•    Draft 1 and draft 2 prototypes: interactive wireframes and UI designs provided for review and revision prior to the final build. 
•    Content migration: audit current content, migrate necessary data, and produce new high-impact multimedia assets.
•    Technical build: build a secure, SEO-optimized website on a scalable CMS (e.g., Drupal or WordPress) that prioritizes functionality, SEO, and LLM optimization. 
•    Quality assurance (QA): conduct rigorous cross-browser, accessibility, and analytics integration testing prior to launch. 
•    Launch and training: develop a go-to-market digital launch plan and provide staff training for ongoing CMS management. 
•    Lead generation and integration: design and implement secure inquiry forms for site selectors and investors, with a clear data flow to designate state stakeholders. 
•    Global performance and accessibility: ensure the site is optimized for global performance (low latency) and adheres to WCAG 2.1 Aa standards for universal accessibility. 
•    Data security: specify the proposed hosting environment and security protocols (SSL, soc2, or similar) to protect consortium data. 
•    Ownership: the selected firm will grant full ownership and intellectual property rights for all final assets, code, and brand materials to agency and ESD upon project completion.